26 lines
1.3 KiB
ReStructuredText
26 lines
1.3 KiB
ReStructuredText
So You're Planning a Beta Test
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:author: Russell Ballestrini
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:slug: so-you-are-planning-a-beta-test
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:date: 2017-10-22 13:20
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:tags: Remarkbox
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:status: published
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I'm running a beta for `Remarkbox <https://www.remarkbox.com>`_ and here is my biggest take away:
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Always collect information from potential customers as soon as possible.
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Catch customers while they pursue a solution to their problems.
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What do I mean?
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Well for starters, don't just ask for an email address, have them fill out a short survey right away.
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If you only ask for an email, your out of luck if you need more information; people do not often respond later.
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I know, I know ... nobody likes to fill out surveys, so power-up their motivation with an incentive or discount. Use this survey to earn qualifed leads, remember quality over quantity.
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Come up with a few questions. Keep most of the questions open ended to allow them guide the dialog. Later, use the responses to break the ice when you send one-on-one emails. Each lead will present a unique situation, so take advantage of this and keep your on boarding emails personal!
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**tl;dr** - Gather interest for the Beta as soon as possible and ask questions up front as part of the sign up.
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.. contents::
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