diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 1a08db1..950d4a8 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -6,6 +6,7 @@ build:
   stage: build
   tags: ["build"]
   script:
+    - export THEME_REPO_URL='https://github.com/russellballestrini/pelican-svbhack.git'
     - make venv
     - export THEME='pelican-themes/pelican-svbhack'
     - export SITEURL='https://russell.ballestrini.net'
diff --git a/Makefile b/Makefile
index 8b098b7..0bb1d02 100644
--- a/Makefile
+++ b/Makefile
@@ -18,11 +18,13 @@ help:
 	@echo '   make devserver                      serve and regenerate together      '
 	@echo '                                                                          '
 
+THEME_REPO_URL ?= git@github.com:russellballestrini/pelican-svbhack.git
+
 venv:
 	python3 -m venv venv
 	venv/bin/pip install -r requirements.txt
 	mkdir -p pelican-themes
-	cd pelican-themes && git clone git@github.com:russellballestrini/pelican-svbhack.git
+	cd pelican-themes && git clone $(THEME_REPO_URL)
 	venv/bin/pelican-themes -i pelican-themes/pelican-svbhack/
 
 resume: