So You're Planning a Beta Test
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:author: Russell Ballestrini
:slug: so-you-are-planning-a-beta-test
:date: 2017-10-22 13:20
:tags: Remarkbox
:status: published

I'm running a beta for `Remarkbox <https://www.remarkbox.com>`_ and here is my biggest take away:

    Always collect information from potential customers as soon as possible.
    Catch customers while they pursue a solution to their problems.

What do I mean?

Well for starters, don't just ask for an email address, have them fill out a short survey right away.
If you only ask for an email, your out of luck if you need more information; people do not often respond later.

I know, I know ... nobody likes to fill out surveys, so power-up their motivation with an incentive or discount. Use this survey to earn qualifed leads, remember quality over quantity.

Come up with a few questions. Keep most of the questions open ended to allow them guide the dialog. Later, use the responses to break the ice when you send one-on-one emails. Each lead will present a unique situation, so take advantage of this and keep your on boarding emails personal!

**tl;dr** - Gather interest for the Beta as soon as possible and ask questions up front as part of the sign up.

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