diff --git a/finally-a-disqus-alternative.html b/finally-a-disqus-alternative.html
index 0d327c0..4ba1d0b 100644
--- a/finally-a-disqus-alternative.html
+++ b/finally-a-disqus-alternative.html
@@ -69,26 +69,26 @@
 
       <span style="font-size: 1.25em;">
 
-        <br />
-        <br />
-        <h4>Say <u>No</u> to tracking and Ads!</h4>
+<br />
+<br />
+
+        <h4>Did you know free comment systems track you and your visitors?</h4>
+
+<br>
 
         <p>
-        Free comment systems track your and your visitor's activity to serve advertisements.
-        </p>
-     
-        <p>
-        These advertisements are <b>costing you money and reputation</b>!
+        The tracking takes your meta data and builds a shadow user to serve targeted advertisements and
+        these practices <b>cost you money and reputation</b>.
         </p>
         
         <p>
-        Let me explain ...
+        Let me explain &mdash; these ads and tracking:
         </p>
 
         <ul>
-          <li>These ads slow down your page load speeds!</li>
-          <li>These ads distract your readers from your content!</li>
-          <li>These ads are out of your control and could hurt your brand and image!</li>
+          <li>trigger hundreds of extra requests which slow down your page load speeds</li>
+          <li>distract readers from your content and cause them to bounce from your page</li>
+          <li>are out of your control and could hurt your brand and image</li>
         </ul>
 
         <p>
@@ -107,7 +107,9 @@
 <br>
 <br>
 
-        <h4>Say <u>No</u> to Distracting and Misleading user interfaces!</h4>
+        <h4>Did you know free comment systems purposefully create distracting and misleading user interfaces?</h4>
+
+<br>
 
 <img src="/static/img/fake-notifications-count-disqus.png" style="float: right; margin-left: 40px;" />
 
@@ -121,7 +123,7 @@
         </p>
 
         <p>
-        One major platform displays a <b>fake "1 notification"</b> for all unauthenticated users.
+        A few major platform display a <b>fake "1 notification"</b> for all unauthenticated users.
         </p>
 
         <p>
@@ -137,7 +139,9 @@
 <br>
 <br>
 
-        <h3>Remarkbox is the Alternative</h3>
+        <h3>Remarkbox is the Hosted Comment Alternative</h3>
+
+<br>
        
         <p>
         Remarkbox was created as a comment system that <b>works for the site owner</b>, not against them.
diff --git a/index.html b/index.html
index 4c574aa..06951fd 100644
--- a/index.html
+++ b/index.html
@@ -423,6 +423,18 @@ I'm in the process of hand selecting group of users to help me test. Would you b
 
     <div class="six columns" style="padding-left: 5%">
 
+      <h5>Do comments help with SEO ?</h5>
+
+      <p>
+      <a href="https://faq.remarkbox.com/d1f50998-bb29-11e7-951f-040140774501/do-remarkbox-comments-help-with-seo-and-search">Do Remarkbox comments help with SEO and search?</a>
+      </p>
+
+      <p>
+      <b>Spoiler:</b> Yes!
+      </p>
+
+      <br />
+
       <h5>Resilient Web Design</h5>
       
       <p>
@@ -436,15 +448,9 @@ I'm in the process of hand selecting group of users to help me test. Would you b
       <p>
       For more details read: <a href="http://russell.ballestrini.net/capability-driven-presentation/" target="_blank">Capability driven Presentation</a>
       </p>
-      
-      <br />
-      <br />
-      <br />
-
 
     </div>
 
-
   </div>
 </div>
 </div>