diff --git a/index.html b/index.html
index 3e939b6..7a2e1f6 100644
--- a/index.html
+++ b/index.html
@@ -19,12 +19,6 @@
   <script src="custom.js"></script>
   <script src="https://my.remarkbox.com/static/js/iframe-resizer/iframeResizer.min.js"></script>
 
-
-  <!-- reviewing the data - https://getmirrorshades.com/view.html?siteKey=NwkBplCe -->
-  <!--
-  <script async src="https://getmirrorshades.com/agent.js" data-siteId="MA-EWUFWH-64A"></script>
-  -->
-  
   <script>
     (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
     (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
@@ -178,9 +172,9 @@
     <div class="one-half column" style="padding-left: 5%;">
 
 
-<h5>Dissolve barriers of engagement</h5>
+<h5>Increase User Engagement</h5>
 
-Everyone knows asking a visitor to create an account often leads to less engagement.
+Everyone knows asking a visitor to create an account acts like a barrier to engagement.
 With Remarkbox, a visitor may interact with your content <b>without</b> an account.
 <br>
 <br>
@@ -193,7 +187,7 @@ The end result is a visitor can comment right away without needing to signup or
 <br>
 <br>
 
-<h5>Say <u>No</u> to Ads!</h5>
+<h5>Say <u>No</u> to tracking and Ads!</h5>
 
 Other comment systems, like Facebook and Disqus, track your (and your visitor's) activity to serve ads.
 <br>
@@ -214,20 +208,9 @@ Here at Remarkbox we respect your privacy and never serve ads. In fact, we only
       <b>or see <a href="#remarkbox-demo">it in action</a></b>
       </center>
 
-
-
-<!--
-<p>
-  If you wonder why I would do something crazy like open source my product, watch 
-  Bryan Cantrill's talk on "Corporate Open Source Anti-patterns":
-<p>
-    https://www.youtube.com/watch?v=Pm8P4oCIY3g
--->
-
 </div>
 </div>
 
-
 <div class="container row-padding" style="max-width: 960px">
 
 <a id="plans" class="anchor"></a>