diff --git a/finally-a-disqus-alternative.html b/finally-a-disqus-alternative.html
index 4b217e3..2b2e616 100644
--- a/finally-a-disqus-alternative.html
+++ b/finally-a-disqus-alternative.html
@@ -86,7 +86,7 @@
         </p>
         
         <p>
-        Let me explain &mdash; these ads and tracking:
+        Let me explain &mdash; the ads and tracking scripts they use:
         </p>
 
         <ul>
@@ -120,29 +120,31 @@
 
 <br>
 
-<img src="/static/img/fake-notifications-count-disqus.png" style="float: right; margin-left: 20px; margin-right:20px;" />
 
         <p>
         Free commenting systems often have a cluttered and distracting user experience.
+<br>
         These distractions cause your visitors to bounce, but it gets worse ...
         </p>
+<img src="/static/img/fake-notifications-count-disqus.png" style="float: right; margin-left: 20px; margin-right:20px;" />
 
         <p>
-        Some of the major "platforms" are actively trying to pull your readers away from your site!
+        Most of the major "platforms" are actively trying to pull your readers away from your site!
+        You create original content and earn organic traffic while they try skim off the top for their own gain.
         </p>
 
         <p>
-        A few major platform display a <b>fake "1 notification"</b> for all unauthenticated users.
+        One major platform displays a <b>fake</b> "1 notification" for all unauthenticated viewers to trigger their
+        <span class="avoidwrap"><a href="https://en.wikipedia.org/wiki/Fear_of_missing_out" target="_blank">fear-of-missing-out</a></span> &mdash;
+        to cause them to click and leave your site!
         </p>
 
         <p>
-        The purpose of this fake notification is to trigger the viewer's
-        <a href="https://en.wikipedia.org/wiki/Fear_of_missing_out" target="_blank">fear-of-missing-out</a>
-        and to cause them to click away from your site!
+        These "free comment systems" do not have your best interest in mind.
         </p>
 
         <p>
-        We all want a better way ...
+        We all demand a better way ...
         </p>
 
 <br>