diff --git a/finally-a-disqus-alternative.html b/finally-a-disqus-alternative.html
index f30f955..4b217e3 100644
--- a/finally-a-disqus-alternative.html
+++ b/finally-a-disqus-alternative.html
@@ -62,7 +62,7 @@
 
 <center><a href="http://www.remarkbox.com">
     <img src="remarkbox-minified.png" class="herologo" alt="Remarkbox Logo" /></a>
-    <h2><span class="avoidwrap">Looking for an </span> <span class="avoidwrap">alternative comment system?</span></h2>
+    <h2><span class="avoidwrap">Looking for an alternative </span> <span class="avoidwrap">free comment system?</span></h2>
 </center>
 
   <div class="row">
@@ -77,8 +77,12 @@
 <br>
 
         <p>
-        The tracking is used for targeted advertisements. Each day, <b>your data is being sold</b> to people and companies and
-        these practices <b>cost you money and reputation</b>.
+        These "free comment systems" force you to trade privacy and data to use their platform.
+        They use tracking for targeted advertisements and each day <b>your data is being sold</b> to people and companies.
+        </p>
+
+        <p>
+        This practice <b>costs you real money and reputation</b>. 
         </p>
         
         <p>
@@ -91,6 +95,7 @@
           <li>are out of your control and could hurt your brand and image</li>
         </ul>
 
+        <!--
         <p>
         <a href="https://news.ycombinator.com/item?id=13636741" target="_blank" rel="nofollow">But</a>
         <a href="https://notes.ayushsharma.in/2017/09/im-killing-disqus-comments-on-my-blog-heres-why" target="_blank" rel="nofollow">don't</a>
@@ -100,7 +105,11 @@
         for
         <a href="https://blog.disqus.com/security-alert-user-info-breach" target="_blank" rel="nofollow">it</a>.
         </p>
+        -->
 
+        <p>
+        The timeless adage <b>"There is no such thing as a free lunch"</b> communicates the idea that it is impossible to get something for nothing.
+        In this case you pay for these "free comment services" through the direct sale of your privacy, data, content, and audience.
         <p>
         Here at Remarkbox we respect your privacy and never serve ads. In fact, we only <span class="avoidwrap"><b>promote your message</b></span> because we work for you, not them!
         </p>
@@ -111,7 +120,7 @@
 
 <br>
 
-<img src="/static/img/fake-notifications-count-disqus.png" style="float: right; margin-left: 40px;" />
+<img src="/static/img/fake-notifications-count-disqus.png" style="float: right; margin-left: 20px; margin-right:20px;" />
 
         <p>
         Free commenting systems often have a cluttered and distracting user experience.
@@ -153,7 +162,7 @@
 </p>
 
 <p>
-I knew my readers would still want to communicate with me so I started the search for the <span class="avoidwrap"><b>perfect embedded comment system</b></span> to promote discussion.
+Static sites don't have comments and I knew my readers would still want to communicate with me so I started a search for the perfect <span class="avoidwrap"><b>embedded comment system</b></span> to promote discussion.
 </p>
 
 <p>
@@ -168,7 +177,7 @@ My research found products which would slow down my site, or worse, serve ads! T
 3 years later, I'm finally ready to share Remarkbox: a hosted comment service that <span class="avoidwrap"><b>embeds in your pages</b></span> to keep the conversation in the same place as your content.
 </p>
 
-<img style="float:right;width:340px;margin-left:40px;" src="https://www.remarkbox.com/static/img/remarkbox-instant-preview-of-comments.gif">
+<img style="float:right; width:340px; margin-left:40px;margin-right:20px;" src="https://www.remarkbox.com/static/img/remarkbox-instant-preview-of-comments.gif">
 
 <p>
 Remarkbox <b>increases user engagement</b> because it:
diff --git a/index.html b/index.html
index 06951fd..5fadd6e 100644
--- a/index.html
+++ b/index.html
@@ -118,10 +118,10 @@
   </div>
   <div class="row">
     <center>
-      <h3 style="margin-top: 80px">Looking for <span class="avoidwrap">an alternative</span> <span class="avoidwrap">comment system?</span></h3>
+      <h3 style="margin-top: 80px">Looking for <span class="avoidwrap">an alternative</span> <span class="avoidwrap">free comment system?</span></h3>
     </center>
       Free coment systems serve advertisements and often have a distracting user experience which cause your visitors to bounce.
-      We all want a better way. As a result, Remarkbox was created as a comment system that <b>works for the site owner</b>, not against them.
+      We all want a better way. As a result, Remarkbox was created as a comment system that <b>works for the site owner</b>, not against them
       <span class="avoidwrap"><a href="/finally-a-disqus-alternative.html">... read more</a></span>
   </div>
 </div>
@@ -153,7 +153,7 @@
 <div class="reasons row-padding">
 <a id="learn" class="anchor"></a>
 <center>
-<h4>Your search for the perfect <span class="avoidwrap">blog comment system ends today</span></h4>
+<h4>Your search for the perfect <span class="avoidwrap">hosted comment system ends today</span></h4>
 <br/>
 </center>
 <div class="container">
@@ -382,7 +382,7 @@ I started working on Remarkbox back in 2014 to solve a problem I had after movin
 </p>
 
 <p>
-I knew my readers would still want to communicate with me so I started the search for the <b>perfect embedded comment system</b> to promote discussion.
+Static sites don't have comments and I knew my readers would still want to communicate with me so I started a search for the perfect <span class="avoidwrap"><b>embedded comment system</b></span> to promote discussion.
 </p>
 
 <p>