diff --git a/Makefile b/Makefile
new file mode 100644
index 0000000..cb7e9a0
--- /dev/null
+++ b/Makefile
@@ -0,0 +1,2 @@
+serve:
+	python3 -m http.server 8585
diff --git a/common.css b/common.css
index 621e4d4..9755c4f 100644
--- a/common.css
+++ b/common.css
@@ -195,7 +195,8 @@ section.logo{
 }
 
 img.logo {
-    width: 100%;
+    width: 90%;
+    padding: 5%;
 }
 
 img.product-cart-thumbnail {
diff --git a/index.html b/index.html
index ec7e301..8a245d4 100644
--- a/index.html
+++ b/index.html
@@ -81,8 +81,7 @@ Sell digital downloads&#8212;commission free!</title>
       <section class="middle">
       </section>
 
-      <section class="log-in">
-        <br>
+      <section class="log-in" style="margin: 30px;">
         <a href="https://my.makepostsell.com/join-or-log-in?return-to=https://my.makepostsell.com">My Account</a>
       </section>
   
@@ -100,6 +99,7 @@ Sell digital downloads&#8212;commission free!</title>
       Sell the digital things you make&#8212;commission free
       </span>
 
+      <br/>
       <br/>
       
       <section class="one-column well">
@@ -119,7 +119,7 @@ Sell digital downloads&#8212;commission free!</title>
 
     <br/>
     <br/>
-    One way to is to sell digital downloads. This sort of business has a low barrier of entry and options to keep upstart costs low by selling your digital products on an existing marketplace.
+    One way is to sell digital downloads. This sort of business has a low barrier of entry and options to keep upstart costs low by selling your digital products on an existing marketplace.
 
     <br/>
     <br/>
@@ -134,15 +134,15 @@ Sell digital downloads&#8212;commission free!</title>
     <br/>
 
     <center>
-        <a href=https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy?usp=sharing" target="_blank"><img src="/static/marketplace-versus-shop-1.png" style="opacity: .8;"/></a>
+        <a href=https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy?usp=sharing" target="_blank"><img src="/static/marketplace-versus-shop-1.png" style="opacity: .8; width: 90%; max-width: 400px;"/></a>
     </center>
 
     <br/>
 
-    In an alternative timeline, your commission free shop with <b>Make Post Sell</b> will yield $19.12 after <a href="https://stripe.com/pricing" target="_blank">payment processing</a> on a $20 sale!
+    On-the-other-hand your commission free shop at <b>Make Post Sell</b> will yield $19.12 after <a href="https://stripe.com/pricing" target="_blank">payment processing</a> on a $20 sale!
 
     <center>
-        <a href=https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy?usp=sharing" target="_blank"><img src="/static/marketplace-versus-shop-2.png" style="opacity: .8;"/></a>
+        <a href=https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy?usp=sharing" target="_blank"><img src="/static/marketplace-versus-shop-2.png" style="opacity: .8; width: 90%; max-width: 400px;"/></a>
     </center>
 
     <br/>
@@ -177,7 +177,7 @@ Sell digital downloads&#8212;commission free!</title>
     <ul style="list-style-type: none;">
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Sales based fees and commissions</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Censorship and de-platforming</li>
-      <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Algorithmic product de-listing from search results</li>
+      <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Bad algorithms and anti-patterns</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Competition &#8212 only your products listed</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Frivolous DMCA requests</li>
     </ul>
@@ -204,22 +204,24 @@ Sell digital downloads&#8212;commission free!</title>
     <section class="one-column well">
     <ul style="list-style-type: none;">
 
+      <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Always open</b>
+      <span style="color: #515151;">
+      &#8212; <span class="avoid-wrap">Sell online <b>24/7</b></span></span>
+      </li>
+
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Risk Free</b> 
       <span style="color: #515151;">
-      &#8212; <span class="avoid-wrap">Pay nothing if you make nothing</span>
+      &#8212; <span class="avoid-wrap">If you make nothing, you pay nothing</span>
       </span>
       </li>
 
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Commission Free</b>
       <span style="color: #515151;">
-      &#8212; <span class="avoid-wrap">Your products & sales, your money</span>
+      &#8212; <span class="avoid-wrap">Your products, your sales, your money</span>
       </span>
       </li>
 
-      <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Always open</b>
-      <span style="color: #515151;">
-      &#8212; <span class="avoid-wrap">Sell online <b>24/7/365</b> for Free with entry level plan!</span>
-      </li>
+      The <b>entry level plan is Free</b>. Simply click the <b>New Shop</b> button, follow the prompts, and post some products today &#8212; no credit card required!
 
     </ul>
     </section>
@@ -230,19 +232,34 @@ Sell digital downloads&#8212;commission free!</title>
 
     <section class="one-column well well-white">
 
-    <img src="https://lh3.googleusercontent.com/-uAPZy7NmmP0/AAAAAAAAAAI/AAAAAAAAAnI/iG2P43gCL2U/s240-c/photo.jpg" style="float: left; margin-right: 30px; border-radius: 8px;">
+    <img src="https://russell.ballestrini.net/uploads/profile/russell-ballestrini-2020.jpg" style="float: left; margin-right: 20px; margin-bottom: 20px; border-radius: 4px; width: 240px;">
 
     <b>Hey there!</b>
 
     <br/>
     <br/>
 
-    My name is Russell, and I'm the founder & creator of <b>Make Post Sell</b>.
+    I'm Russell, <span class="avoid-wrap">founder & creator of</span> <b class="avoid-wrap">Make Post Sell</b>.
 
     <br/>
     <br/>
 
-    Please reach out with any comments or questions:
+    One of my goals is to build a platform for individuals to operate sales online for as cheap as possible.
+
+    <br/>
+    <br/>
+
+    I enjoy helping people and small business so I give away the service at the entry level, but I keep a careful eye on operating expenses to make sure all our shops stay online.
+
+    <br/>
+    <br/>
+
+    I built <b class="avoid-wrap">Make Post Sell</b> the old fashion way using traditional server side logic and industry standard Internet Protocols.
+
+    <br/>
+    <br/>
+
+    I consider the service fit for production with an architecture ready for a exponential growth. If any of this sounds interesting or if you want to talk shop, please reach out!
 
     <br>
     <br>
@@ -252,9 +269,14 @@ Sell digital downloads&#8212;commission free!</title>
     </b>
 
     <br>
+
+    </section>
+
     <br>
     <br>
 
+    <section class="one-column well well-white">
+
     <span class="big-bold-dark">Want to see an active shop?</span>
 
     <br>