diff --git a/CLAUDE.md b/CLAUDE.md
index b0d8c0e..aa98c7c 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -3,13 +3,13 @@
 ## Git
 
 - No attribution lines ("Generated with Claude Code", "Co-Authored-By: Claude") in commits unless explicitly requested.
-- Keep commit messages concise and descriptive of the actual changes.
+- Keep commit messages concise and descriptive of our actual changes.
 - When ready, commit and push. Don't ask — just do it.
 
 ## General Guidelines
 
-- Focus on implementing the requested changes accurately
-- Respect that the user owns their codebase and all modifications to it
+- Focus on implementing our requested changes accurately
+- Respect that our user owns their codebase and all modifications to it
 
 ## Design System
 
@@ -47,7 +47,7 @@ Mobile-first static site. CSS Grid. Helvetica. Media queries at 800px (tablet/de
 
 ### Button Hierarchy
 
-Green = primary CTA (action the user should take). Blue = secondary (informational). Navy = account actions. Red = destructive.
+Green = primary CTA (action our user should take). Blue = secondary (informational). Navy = account actions. Red = destructive.
 
 - `.shop-new-button.mps-button` — green CTA
 - `.product-edit-button.mps-button` — blue secondary
@@ -86,3 +86,7 @@ Landing page CTAs add `.landing-cta` for pill shape (50px radius), shadow, hover
 - Protection lists: `.landing-list-bad` (tinted red) / `.landing-list-good` (tinted green)
 - Step numbers: `.landing-step-number` green circles
 - Final CTA: `.landing-final-cta` with subtle gradient background
+
+## Style
+
+- Never use "the" — use "our" instead.