diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..1377554
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1 @@
+*.swp
diff --git a/index.html b/index.html
index b25162f..5619808 100644
--- a/index.html
+++ b/index.html
@@ -4,7 +4,7 @@
 <head>
 
   <title>
-Make Post Sell - sell digital downloads commission free</title>
+Sell digital downloads&#8212;commission free with Make Post Sell</title>
 
   <!-- this makes mobile pretty...  -->
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
@@ -18,7 +18,7 @@ Make Post Sell - sell digital downloads commission free</title>
 <body style="color: #515151; background-color: #F9F9FA;">
 
 <div class="message-ribbon">
-Sell digital downloads, <i>in your own shop</i>, commission free.
+Sell digital downloads&#8212;commission free!</title>
 </div>
 
 <noscript>
@@ -110,18 +110,16 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
       <br/>
 
-    <b>Make Post Sell</b> is the best way to monetize your online presence. Whether blog or social media&#8212;you already provide immense value to your followers for free.
+    Whether blog or social media&#8212;you already provide immense value to your followers for free. Could you get paid doing what you love? A straight forward way to get paid without any upfront start-up costs is selling digital products and downloads.
 
     <br/>
     <br/>
 
-    Selling digital downloads is a natural way to get paid doing what you love!
+    The problem is&#8212;selling with a marketplace means paying anywhere from 15% to upwards of 40% in commission, <u>per sale</u>!
 
     <br/>
     <br/>
 
-    The problem is, selling with a marketplace means paying anywhere from 15-35% in commission, <u>per sale</u>.
-
     For example, a 25% commission on a $20 marketplace sale is $5, leaving only $15 for you ...
 
 
@@ -133,6 +131,7 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     <br/>
     <br/>
     <br/>
+    <br/>
 
     <span class="big-bold-dark">
     May I speak to the boss?
@@ -142,7 +141,12 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     <br/>
     <br/>
 
-    Per sale commissions, really add up.  Here's a <a target="_blank" href="https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy">spreadsheet estimator tool</a> which breaks down the numbers. You may enter information to get an estimate regarding just how much your own shop could save you.
+    Per sale commissions really eat into profits, especially when compounded yearly.
+
+    <br/>
+    <br/>
+
+    Here's a <a target="_blank" href="https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy?usp=sharing">spreadsheet estimator tool</a> which breaks down the numbers. You may enter information to get an estimate regarding just how much better it is to be the boss of your own shop.
 
     <br/>
     <br/>
@@ -151,7 +155,7 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
 
     <span class="big-bold-dark">
-    As a shop owner, you control the brand & destiny while our platform tries to offer protection from  &#8212;
+    As a shop owner, you control the brand & vision while our platform tries to offer protection from  &#8212;
     </span>
 
     <section class="one-column well">
@@ -172,7 +176,7 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
     <center>
     <span class="big-bold-dark">
-    It's time to <b>Make Post Sell!</b>
+    it's time to <b>Make Post Sell!</b>
     </span>
 
     <br/>
@@ -187,19 +191,19 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Risk free</b> 
       <span style="color: #515151;">
-      &#8212; Pay nothing until your 6th sale!
+      &#8212; <span class="avoid-wrap">Pay nothing until your 6th sale.</span>
       </span>
       </li>
 
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Commission free</b>
       <span style="color: #515151;">
-      &#8212; All money from sales is yours.
+      &#8212; <span class="avoid-wrap">All money from sales is yours.</span>
       </span>
       </li>
 
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Always open</b>
       <span style="color: #515151;">
-      &#8212; only $99/yr per shop for <b>24/7/365!</b>
+      &#8212; <span class="avoid-wrap"><b>only $99/yr</b> for <b>24/7/365</b> per shop.</span>
       </span>
       </li>
 
