diff --git a/index.html b/index.html
index bec87eb..b25162f 100644
--- a/index.html
+++ b/index.html
@@ -15,7 +15,7 @@ Make Post Sell - sell digital downloads commission free</title>
 
 </head>
 
-<body style="color: #515151">
+<body style="color: #515151; background-color: #F9F9FA;">
 
 <div class="message-ribbon">
 Sell digital downloads, <i>in your own shop</i>, commission free.
@@ -43,10 +43,28 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     font-weight: 550;
   }
 
+  .huge-bold-dark {
+    color: #0b0b0b;
+    font-size: 2.7em;
+    font-weight: 550;
+  }
+
   a {
     color: #a3c765;
     font-weight: 600;
   }
+
+  section.logo {
+    align-self: auto;
+  }
+
+  section.content {
+    background-color: #F9F9FA;
+  }
+
+  section.well-white {
+    background-color: #FFFFFF;
+  }
 </style>
 
 <section class="main">
@@ -55,7 +73,8 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
     <section class="nav">
 
-      <section class="logo">
+      <section class="logo" >
+    <br>
         <a href="/"><img class="logo" src="/static/mps.png" /></a>
       </section>
 
@@ -76,35 +95,22 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
   <section class="content">
 
     <section class="one-column well">
-    <span class="big-bold-dark">
-    Sell all the digital things you make, commission free.
-    </span>
 
-    <br/>
-    <br/>
+      <span class="huge-bold-dark">
+      Sell all the digital things you make&#8212;commission free
+      </span>
 
-    art, books, clip-art, code, comics, curriculum, drafting, graphics, music, photography, videos
-    or whatever else you dream up.
-    <br/>
+      <br/>
+      
+      <section class="one-column well">
+        <span style="font-size: .8em;">
+        art, books, clip-art, code, comics, curriculum, drafting, games, graphics, movies, music, photography, videos, video games, or whatever else you dream up.
+        </span>
+      </section>
 
-    </section>
+      <br/>
 
-    <br>
-    <br>
-
-    <section class="one-column well">
-
-    <br>
-
-    <span class="big-bold-dark">
-    Whose the boss? 
-    </span>
-
-    <br>
-    <br>
-    <br>
-
-    <b>Make Post Sell</b> is the best way to monitize your online presence. Whether blog or social media&#8212;you already provide immense value to your followers for free.
+    <b>Make Post Sell</b> is the best way to monetize your online presence. Whether blog or social media&#8212;you already provide immense value to your followers for free.
 
     <br/>
     <br/>
@@ -114,18 +120,36 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     <br/>
     <br/>
 
-    The problem is, selling on an existing marketplace means paying on average 20-35% commission per sale. For example, a marketplace charges between $4-7 in commissions on a $20 sale, leaving only $13-16 for you ...
+    The problem is, selling with a marketplace means paying anywhere from 15-35% in commission, <u>per sale</u>.
+
+    For example, a 25% commission on a $20 marketplace sale is $5, leaving only $15 for you ...
 
 
     <br/>
     <br/>
 
-    On the other hand, a shop with <b>Make Post Sell</b> has no commissions, a $20 sale yields you $19.12 after <a href="https://stripe.com/pricing" target="_blank">payment processing</a>!
+    On the other hand, a sale on your shop with <b>Make Post Sell</b> has 0% commission, so a $20 sale yields you $19.12 after <a href="https://stripe.com/pricing" target="_blank">payment processing</a>!
 
     <br/>
     <br/>
     <br/>
 
+    <span class="big-bold-dark">
+    May I speak to the boss?
+    </span>
+
+
+    <br/>
+    <br/>
+
+    Per sale commissions, really add up.  Here's a <a target="_blank" href="https://docs.google.com/spreadsheets/d/138fW3wlNowTv09nKeIe_TZrWsLIHVoD7PdlI2HXGmLs/copy">spreadsheet estimator tool</a> which breaks down the numbers. You may enter information to get an estimate regarding just how much your own shop could save you.
+
+    <br/>
+    <br/>
+    <br/>
+    <br/>
+
+
     <span class="big-bold-dark">
     As a shop owner, you control the brand & destiny while our platform tries to offer protection from  &#8212;
     </span>
@@ -134,38 +158,29 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     <ul style="list-style-type: none;">
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Sales based fees and commissions</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Censorship and de-platforming</li>
-      <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Algorithmic product delisting from search results</li>
+      <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Algorithmic product de-listing from search results</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Competition &#8212 only your products listed</li>
       <li style="margin-bottom: 10px;"><b style="color: #c77765">&#x274C;</b> &nbsp; Frivolous DMCA requests</li>
     </ul>
     </section>
 
-    and the best part, if things don't work out simply close shop at anytime, no questions asked. So what are we waiting for, let's go get that first sale together!
+    and the best part, if things don't work out simply close shop at anytime, no questions asked. So what are we waiting for&#8212you're the boss
 
     <br/>
     <br/>
     <br/>
-    <br/>
 
+    <center>
     <span class="big-bold-dark">
-    <center>
-    You're the boss and we're here to serve.
-    </center>
+    It's time to <b>Make Post Sell!</b>
     </span>
 
+    <br/>
     <br/>
 
-    <center>
     <a href="https://my.makepostsell.com/s/new" target="_blank" class="shop-new-button mps-button">&#65291; New Shop</a>
-    <br>
-    <br>
-    <br>
-    <span class="bold-dark">
-    It's time to &#8212 <b>Make Post Sell!</b>
-    </span>
     </center>
 
-    <br/>
 
     <section class="one-column well">
     <ul style="list-style-type: none;">
@@ -176,7 +191,7 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
       </span>
       </li>
 
-      <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; No commissions</b>
+      <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Commission free</b>
       <span style="color: #515151;">
       &#8212; All money from sales is yours.
       </span>
@@ -184,33 +199,32 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
 
       <li style="margin-bottom: 20px;"><b style="color: #678731;"> &#x2714; &nbsp; Always open</b>
       <span style="color: #515151;">
-      &#8212; only $99/yr for an online shop open <b>24/7/365!</b>
+      &#8212; only $99/yr per shop for <b>24/7/365!</b>
       </span>
       </li>
 
     </ul>
     </section>
 
-    <br/>
     </section>
 
     <br/>
 
-    <section class="one-column well">
+    <section class="one-column well well-white">
 
     <img src="https://lh3.googleusercontent.com/-uAPZy7NmmP0/AAAAAAAAAAI/AAAAAAAAAnI/iG2P43gCL2U/s240-c/photo.jpg" style="float: left; margin-right: 30px; border-radius: 8px;">
 
-    Hey there!
+    <b>Hey there!</b>
 
     <br/>
     <br/>
 
-    My name is Russell, and I'm the founder and creator of <b>Make Post Sell</b>.
+    My name is Russell, and I'm the founder & creator of <b>Make Post Sell</b>.
 
     <br/>
     <br/>
 
-    I'm looking for people to join the beta. If selected you will help shape how the platform works and as a show of appreciation, your shop will cost only <b>$49/yr (forever)</b>.
+    I'm looking for people to join the technical beta. If selected you will help shape how the platform works and as a show of appreciation, your shop will cost only <b>$79/yr (forever)</b>.
 
     <br>
     <br>
@@ -234,7 +248,7 @@ Sell digital downloads, <i>in your own shop</i>, commission free.
     <br/>
     <br/>
 
-    <section class="one-column well">
+    <section class="one-column well well-white">
 
 <span class="big-bold-dark">Questions or comments?</span>
 <!-- Remarkbox - Your readers want to communicate with you -->
