diff --git a/CLAUDE.md b/CLAUDE.md
index b7b7687..e169088 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -478,7 +478,18 @@ Routes (registered before `shop_slug` catch-all):
 - `/s/{shop_id}/tag/{slug}` — public tag detail page (works without JS)
 
 Tag input on product edit: comma-separated `tags` field on
-`product_edit.j2`; server slugifies, dedupes, upserts.
+`product_edit.j2`; server slugifies, dedupes, upserts. **Phase 2.7**:
+that field is now the no-JS fallback. With JS, `static/js/product_tags.js`
+turns it into a chip editor and POSTs each add/remove to the
+`product_tags` route — `/p/{product_id}/tags` (registered before the
+`product_slug` catch-all), `@shop_editor_required` + `@trial_active_required`,
+`action=add|remove`. AJAX (`X-Requested-With`) → JSON, no full page
+reload; plain POST → 302 back to product edit. The JS keeps the hidden
+`tags` field in lock-step with the chips so a later full "Save Settings"
+is a no-op, never a stale revert. Capability-driven split helper:
+`views/__init__.py:is_ajax(request)` (single source of truth;
+`shop.py:_is_ajax` delegates to it). Removable chip component:
+`.tag-chip-removable` family in `common.css` + `/styleguide#tagchips`.
 
 Home rendering: `views/shop.py:_build_home_layout_context()` builds
 `home_chips` (list of `Tag`), `home_lanes` (list of
diff --git a/docs/architecture.md b/docs/architecture.md
index 4b7bd98..8b84646 100644
--- a/docs/architecture.md
+++ b/docs/architecture.md
@@ -221,6 +221,7 @@ mps_page_session (raw rows)
 | 6-sentence SERP excerpt (MPS-24 Phase 2.6) | `Product.excerpt_sentences(n=6, max_chars=1500)` via shared `_strip_markdown()` helper | `shop_tag.j2` row description | Always on |
 | Facet nav on shop home (MPS-24 Phase 2.6b) | `_facet_nav.j2` macros + `home.j2` / `shop.j2` wrappers | Desktop sidebar + mobile `<details>` accordion when `shop.home_layout >= 1` | Opt-in via home_layout |
 | Mobile SERP rows under each lane (MPS-24 Phase 2.6b) | `home.j2` / `shop.j2` `.tag-lane-rows` markup + CSS visibility swap | Horizontal tiles ≥800px; vertical SERP rows with 6-sentence excerpts <800px | On for layout 2 |
+| Per-product SPA tag chips (MPS-24 Phase 2.7) | `product_tags` view (`/p/{id}/tags`) + `static/js/product_tags.js` + `views/__init__.py:is_ajax()` | Chip add/remove on product edit, AJAX persist, no full page reload; no-JS keeps the comma `tags` field on the main form | Always on (JS-enhanced; no-JS fallback) |
 
 ## Ticket Index
 
@@ -250,7 +251,7 @@ mps_page_session (raw rows)
 | [MPS-21](tickets/mps-21.md) | Make-an-Offer Mode | Complete |
 | [MPS-22](tickets/mps-22.md) | Kill-Switch Feature Flags — Karaoke + Torrent Off by Default | Complete |
 | [MPS-23](tickets/mps-23.md) | Consolidated Transactional Sender Identity + Shop Contact Email | Open |
-| [MPS-24](tickets/mps-24.md) | Shop home page overhaul + product categorization (tags + chips + lanes + auto-suggest) | In progress (Phases 1 + 2 landed) |
+| [MPS-24](tickets/mps-24.md) | Shop home page overhaul + product categorization (tags + chips + lanes + auto-suggest + per-product SPA tag chips) | In progress (Phases 1 + 2 + 2.6 + 2.7 landed) |
 
 ## Related Docs
 
diff --git a/docs/design-system.md b/docs/design-system.md
index 5ff4d3e..40cb5b8 100644
--- a/docs/design-system.md
+++ b/docs/design-system.md
@@ -284,6 +284,11 @@ All components are documented with live examples at `/styleguide`. The styleguid
 | `[data-tag-slugs]` | `.serp-item` | Space-separated tag slugs the item carries; consumed by `tag_filter.js` |
 | `.tag-suggest-list` / `.tag-suggest-item` | `shop_tags.j2` (Phase 2) | Suggested-cluster well rendered when operator clicks "Suggest categories from titles + descriptions"; per-cluster grid with label, sample titles, Apply / Dismiss actions |
 | `.tag-suggest-actions` | `shop_tags.j2` | Apply / Dismiss button row, `grid-auto-flow: column` |
+| `.product-tag-chips` / `.tag-chip-list` | `product_edit.j2` (Phase 2.7) | Per-product SPA tag editor container; `js-only`, revealed by `product_tags.js`. Chips wrap as inline-level pills (the `<ul>` is deliberately not a grid/flex parent) |
+| `.tag-chip-removable` | `product_edit.j2`, `/styleguide#tagchips` | Same pill language as `.tag-chip` but an `<li>` with a label + an always-visible `.tag-chip-removable-x` remove button (no hover-only controls). `inline-grid` `auto auto` |
+| `.tag-chip-add` | `product_edit.j2` | Add-a-tag row, grid `1fr auto`, stacks to one column under 600px |
+| `.tag-chip-flash` | `product_edit.j2` | Toast region reusing `.tag-flash-toast` / `.tag-flash-{success,error,info}` |
+| `[data-product-tags]` / `[data-product-tags-url]` | `product_edit.j2` | JS hooks for `product_tags.js`: container + the `/p/{id}/tags` endpoint URL |
 
 ## CSS Conventions
 
diff --git a/docs/tickets/mps-24.md b/docs/tickets/mps-24.md
index 4ce8042..1454a9a 100644
--- a/docs/tickets/mps-24.md
+++ b/docs/tickets/mps-24.md
@@ -319,6 +319,51 @@ picker is Phase 2).
 | `tests/test_models.py` | `TestTagSuggestPureFunctions` — 11 unit tests over tokenize / stem / cluster |
 | `tests/test_functional.py` | `test_suggest_clusters_renders_candidates`, `test_apply_suggestion_creates_tag_and_attaches_products`, `test_dismiss_suggestion_adds_to_stopwords`, `test_apply_suggestion_rejects_empty_input` |
 
+### Phase 2.7 — per-product SPA tag chips on product edit (shipped 2026-05-16)
+
+Operator report: adding/removing a tag on the product edit page
+"refreshed the whole screen". Root cause: tags lived only as a
+comma-separated `<input name="tags">` *inside the big product form*, so
+any tag change required a full "Save Settings" POST + page reload. (The
+`/s/{id}/tags` bulk tagger was already a working SPA — separate surface.)
+
+Fix — capability-driven, mirroring the comments/offers/bulk-tagger
+pattern:
+
+- **New route + view**: `product_tags` → `/p/{product_id}/tags`
+  (registered before the `product_slug` catch-all),
+  `@shop_editor_required` + `@trial_active_required`. `action=add`
+  (`name`) → `get_or_create_tag` + `product.tags.append`;
+  `action=remove` (`tag_slug`) → detach. AJAX (`X-Requested-With`) →
+  JSON `{status, messages, tag, changed}`; plain POST → flash + 302
+  back to product edit (no-JS still works). Rebuilds the shop
+  discovery ring when watch mode is on, exactly like `product_edit`.
+- **Shared helper**: `views/__init__.py:is_ajax()` — single source of
+  truth for the capability split; `shop.py:_is_ajax` now delegates to
+  it (DRY; bulk tagger behaviour unchanged).
+- **Template** (`product_edit.j2`): keeps the comma `tags` input as the
+  no-JS path; adds a `js-only` chip editor (`.product-tag-chips`).
+  `product_tags.js` reveals the chips, demotes the raw input to
+  `type=hidden` but keeps it in lock-step with the chips so a later
+  full "Save Settings" is a no-op, never a stale revert.
+- **JS** (`static/js/product_tags.js`): fetch + `X-Requested-With`,
+  add via Enter/button, remove via delegated click, toast flash, JSON
+  content-type guard, graceful non-reloading failure.
+- **CSS / styleguide**: `.tag-chip-removable` family added to
+  `common.css` (tokens-only, Grid-only, always-visible remove button)
+  + live `/styleguide#tagchips` section + `docs/design-system.md` rows.
+- **Bulk tagger hardening**: `tag_bulk.js` `init()` no longer
+  early-returns before binding the delegated submit listener (a latent
+  way the SPA could silently fall back to full reloads).
+
+Tests:
+
+| Layer | Cases |
+|---|---|
+| `test_models.py` | `test_same_name_different_case_yields_same_slug` (slug dedupe invariant the idempotent add relies on) |
+| `test_integration.py` | `TestProductTagAddRemoveIntegration`: add/remove round-trip, idempotent-on-slug, remove-unknown-noop |
+| `test_functional.py` | `TestProductTagsSpa`: AJAX add/remove → JSON, no-JS add → 302 + persists, idempotent re-add, non-editor 302 (no DB change), edit page renders chip editor, **bulk-tagger-AJAX-returns-JSON regression guard** |
+
 ### Phase 2.6c — fix sidebar category links falling through to shop-home catch-all (shipped 2026-05-15)
 
 Defect from 2.6b operator review: clicking any category in the desktop
diff --git a/make_post_sell/routes.py b/make_post_sell/routes.py
index 503d64d..33ba346 100644
--- a/make_post_sell/routes.py
+++ b/make_post_sell/routes.py
@@ -194,6 +194,9 @@ def includeme(config):
 
     config.add_route("product_edit", "/p/{product_id}/edit")
     config.add_route("product_edit2", "/p/{product_id}/{slug:.*}/edit")
+    # MPS-24: per-product SPA tag add/remove — must register before the
+    # product_slug catch-all so it isn't swallowed by /p/{id}/{slug}.
+    config.add_route("product_tags", "/p/{product_id}/tags")
     # Offer entry point — must register before product_slug catch-all (MPS-21).
     config.add_route("offer_open",   "/p/{product_id}/offer")
     config.add_route("product_slug", "/p/{product_id}/{slug:.*}")
diff --git a/make_post_sell/static/css/common.css b/make_post_sell/static/css/common.css
index 2f27df9..cd97787 100644
--- a/make_post_sell/static/css/common.css
+++ b/make_post_sell/static/css/common.css
@@ -1430,6 +1430,107 @@ a.tag-chip-active:hover {
     background: var(--dark-button-bg-hover, #3a4658);
 }
 
+/* MPS-24: removable tag chip — per-product SPA tag editor on the
+   product edit page (product_tags.js). Same pill language as
+   a.tag-chip but an <li> with a label + an always-visible remove
+   button (no hover-only controls, per CLAUDE.md mobile rule).
+   Grid only — no flexbox. */
+.product-tag-chips {
+    display: grid;
+    gap: var(--space-3, 12px);
+    margin: var(--space-2, 8px) 0 0 0;
+}
+
+ul.tag-chip-list {
+    margin: 0;
+    padding: 0;
+    list-style: none;
+}
+
+/* Chips wrap as inline-level pills; the <ul> is intentionally NOT a
+   grid/flex container so chips flow + wrap naturally. Spacing comes
+   from per-chip margin since `gap` needs a grid/flex parent. */
+li.tag-chip-removable {
+    display: inline-grid;
+    grid-template-columns: auto auto;
+    align-items: center;
+    gap: var(--space-2, 8px);
+    margin: 0 var(--space-2, 8px) var(--space-2, 8px) 0;
+    padding: var(--space-1, 4px) var(--space-2, 8px) var(--space-1, 4px) var(--space-3, 12px);
+    border: 1px solid var(--color-border, #d1d5db);
+    border-radius: var(--radius-pill, 999px);
+    background: var(--color-surface, #fff);
+    color: var(--color-text, #111);
+    font-size: var(--type-body-sm-size, 0.875rem);
+}
+
+.tag-chip-removable-label {
+    display: inline-grid;
+    place-items: center;
+}
+
+button.tag-chip-removable-x {
+    display: inline-grid;
+    place-items: center;
+    min-width: 24px;
+    min-height: 24px;
+    padding: 0;
+    border: none;
+    border-radius: var(--radius-pill, 999px);
+    background: transparent;
+    color: var(--color-text-muted, #6b7280);
+    font-size: var(--type-body-size, 1rem);
+    line-height: 1;
+    cursor: pointer;
+    transition: background-color 150ms ease, color 150ms ease;
+}
+
+button.tag-chip-removable-x:hover,
+button.tag-chip-removable-x:focus-visible {
+    background: var(--color-danger-subtle, #fef2f2);
+    color: var(--color-danger-strong, #991b1b);
+}
+
+button.tag-chip-removable-x:disabled {
+    opacity: 0.5;
+    cursor: progress;
+}
+
+/* Add-a-tag row: text field + button on one line, stacking on
+   narrow viewports. Grid only. */
+.tag-chip-add {
+    display: grid;
+    grid-template-columns: 1fr auto;
+    align-items: center;
+    gap: var(--space-2, 8px);
+    max-width: 32rem;
+}
+
+.tag-chip-add input[type="text"] {
+    margin: 0;
+}
+
+.tag-chip-flash {
+    display: grid;
+    gap: var(--space-2, 8px);
+}
+
+[data-theme="dark"] li.tag-chip-removable {
+    background: var(--dark-button-bg, #2d3748);
+    border-color: var(--dark-border, #475569);
+    color: #fff;
+}
+
+[data-theme="dark"] button.tag-chip-removable-x {
+    color: var(--dark-text-muted, #cbd5e1);
+}
+
+@media (max-width: 600px) {
+    .tag-chip-add {
+        grid-template-columns: 1fr;
+    }
+}
+
 /* Sort dropdown — shown on tag detail and filtered shop home above
    the grid. Right-aligned on a single row at desktop, full width on
    mobile (label above select). Grid only — no flexbox. */
diff --git a/make_post_sell/static/js/product_tags.js b/make_post_sell/static/js/product_tags.js
new file mode 100644
index 0000000..f6e8552
--- /dev/null
+++ b/make_post_sell/static/js/product_tags.js
@@ -0,0 +1,215 @@
+/* MPS-24: per-product SPA tag chip editor for the product edit page.
+ *
+ * Capability-driven per CLAUDE.md. The product edit form ships a plain
+ * comma-separated <input name="tags"> that persists on a full "Save
+ * Settings" submit — that is the no-JS path and it keeps working.
+ *
+ * With JS we:
+ *   1. reveal the chip editor (server marked it `hidden` + .js-only),
+ *   2. hide the raw <input> but KEEP it in the form (so a later full
+ *      Save submits a value that matches the chips — a no-op, never a
+ *      stale revert),
+ *   3. POST every add/remove to /p/{id}/tags with X-Requested-With and
+ *      mutate the chip in place. No full page reload on submit.
+ *
+ * Server returns JSON: {status, messages, product_id, action, changed,
+ * tag:{name,slug}}.
+ */
+(function () {
+  "use strict";
+
+  function init() {
+    const root = document.querySelector("[data-product-tags]");
+    if (!root) return;
+
+    const url = root.getAttribute("data-product-tags-url");
+    const editor = root.querySelector("[data-tag-chips]");
+    const list = root.querySelector("[data-tag-chip-list]");
+    const addInput = root.querySelector("[data-tag-add-input]");
+    const addButton = root.querySelector("[data-tag-add-button]");
+    const rawInput = root.querySelector('input[name="tags"]');
+    const flash = root.querySelector("[data-tag-chip-flash]");
+    if (!url || !editor || !list || !addInput || !rawInput) return;
+
+    // Reveal the enhanced editor; demote the raw field to a hidden
+    // sync target (still submitted by the main product form).
+    editor.removeAttribute("hidden");
+    rawInput.type = "hidden";
+    const rawLabel = root.querySelector('label[for="tags_input"]');
+    // Keep one visible label above the chips.
+    if (rawLabel) rawLabel.setAttribute("for", "");
+
+    syncRawInput(list, rawInput);
+
+    // Add — button click or Enter in the field.
+    if (addButton) {
+      addButton.addEventListener("click", function (ev) {
+        ev.preventDefault();
+        doAdd();
+      });
+    }
+    addInput.addEventListener("keydown", function (ev) {
+      if (ev.key === "Enter") {
+        // Don't let Enter bubble to submit the parent product form.
+        ev.preventDefault();
+        doAdd();
+      }
+    });
+
+    // Remove — event delegation so chips added later still work.
+    list.addEventListener("click", function (ev) {
+      const btn = ev.target.closest("[data-tag-remove]");
+      if (!btn) return;
+      ev.preventDefault();
+      const chip = btn.closest("[data-tag-chip]");
+      if (chip) doRemove(chip);
+    });
+
+    function doAdd() {
+      const name = (addInput.value || "").trim();
+      if (!name) return;
+      setBusy(true);
+      post(url, { action: "add", name: name })
+        .then(function (data) {
+          flashAll(data.messages);
+          if (data && data.tag) {
+            if (!chipBySlug(list, data.tag.slug)) {
+              appendChip(list, data.tag.name, data.tag.slug);
+              syncRawInput(list, rawInput);
+            }
+            addInput.value = "";
+          }
+        })
+        .catch(function (err) {
+          fail("Could not add that tag. Use “Save Settings” to save tags instead.", err);
+        })
+        .finally(function () {
+          setBusy(false);
+          addInput.focus();
+        });
+    }
+
+    function doRemove(chip) {
+      const slug = chip.getAttribute("data-tag-slug");
+      const removeBtn = chip.querySelector("[data-tag-remove]");
+      if (removeBtn) removeBtn.disabled = true;
+      post(url, { action: "remove", tag_slug: slug })
+        .then(function (data) {
+          flashAll(data.messages);
+          // Desired end-state is "not applied" — drop the chip on any
+          // ok response (covers already-detached / stale chip too).
+          chip.remove();
+          syncRawInput(list, rawInput);
+        })
+        .catch(function (err) {
+          if (removeBtn) removeBtn.disabled = false;
+          fail("Could not remove that tag. Use “Save Settings” to save tags instead.", err);
+        });
+    }
+
+    function setBusy(on) {
+      addInput.disabled = on;
+      if (addButton) addButton.disabled = on;
+    }
+
+    function fail(msg, err) {
+      // Never reload the page — that is the very thing we're removing.
+      // Surface the error; the no-JS path (Save Settings) still works.
+      console.warn("product_tags:", err);
+      flashAll([[msg, "error"]]);
+    }
+
+    function flashAll(messages) {
+      if (!flash || !messages || !messages.length) return;
+      messages.forEach(function (entry) {
+        let text = entry;
+        let level = "info";
+        if (Array.isArray(entry) && entry.length >= 1) {
+          text = entry[0];
+          level = entry[1] || "info";
+        }
+        const toast = document.createElement("div");
+        toast.className = "tag-flash-toast tag-flash-" + level;
+        toast.textContent = text;
+        flash.appendChild(toast);
+        setTimeout(function () {
+          toast.style.opacity = "0";
+          setTimeout(function () { toast.remove(); }, 400);
+        }, 5000);
+      });
+    }
+  }
+
+  /* ----- fetch helper ------------------------------------------------ */
+
+  function post(url, params) {
+    const fd = new FormData();
+    Object.keys(params).forEach(function (k) { fd.append(k, params[k]); });
+    return fetch(url, {
+      method: "POST",
+      body: fd,
+      headers: { "X-Requested-With": "XMLHttpRequest" },
+      credentials: "same-origin",
+    }).then(function (res) {
+      if (!res.ok) throw new Error("server " + res.status);
+      const ct = res.headers.get("content-type") || "";
+      if (ct.indexOf("application/json") === -1) {
+        throw new Error("non-JSON response");
+      }
+      return res.json();
+    });
+  }
+
+  /* ----- DOM helpers ------------------------------------------------- */
+
+  function chipBySlug(list, slug) {
+    return list.querySelector(
+      '[data-tag-chip][data-tag-slug="' + cssEscape(slug) + '"]'
+    );
+  }
+
+  function appendChip(list, name, slug) {
+    const li = document.createElement("li");
+    li.className = "tag-chip-removable";
+    li.setAttribute("data-tag-chip", "");
+    li.setAttribute("data-tag-slug", slug);
+    li.innerHTML =
+      '<span class="tag-chip-removable-label">' + escapeHtml(name) + "</span>" +
+      '<button type="button" class="tag-chip-removable-x" data-tag-remove ' +
+      'aria-label="Remove tag ' + escapeHtml(name) + '" ' +
+      'title="Remove tag">×</button>';
+    list.appendChild(li);
+  }
+
+  /* Keep the no-JS field in lock-step with the chips so a subsequent
+   * full "Save Settings" submits the same set the server already has
+   * (product_edit's tag-sync block becomes a no-op, not a revert). */
+  function syncRawInput(list, rawInput) {
+    const names = [];
+    list.querySelectorAll("[data-tag-chip]").forEach(function (chip) {
+      const label = chip.querySelector(".tag-chip-removable-label");
+      if (label) names.push(label.textContent.trim());
+    });
+    rawInput.value = names.join(", ");
+  }
+
+  function escapeHtml(s) {
+    return String(s)
+      .replace(/&/g, "&amp;")
+      .replace(/</g, "&lt;")
+      .replace(/>/g, "&gt;")
+      .replace(/"/g, "&quot;")
+      .replace(/'/g, "&#39;");
+  }
+
+  function cssEscape(s) {
+    if (window.CSS && window.CSS.escape) return window.CSS.escape(s);
+    return String(s).replace(/(["\\])/g, "\\$1");
+  }
+
+  if (document.readyState === "loading") {
+    document.addEventListener("DOMContentLoaded", init);
+  } else {
+    init();
+  }
+})();
diff --git a/make_post_sell/static/js/tag_bulk.js b/make_post_sell/static/js/tag_bulk.js
index 38efecf..3cef43b 100644
--- a/make_post_sell/static/js/tag_bulk.js
+++ b/make_post_sell/static/js/tag_bulk.js
@@ -18,11 +18,13 @@
   "use strict";
 
   function init() {
-    const forms = document.querySelectorAll("form[data-tag-form]");
-    if (forms.length === 0) {
-      return;
-    }
-    forms.forEach(attach);
+    // Attach the delegated submit listener UNCONDITIONALLY. Previously
+    // this early-returned when zero data-tag-form elements existed at
+    // load — which silently disabled the SPA (every submit then fell
+    // through to a full page reload) for any state that renders no tag
+    // form initially or injects forms later. The listener is cheap and
+    // self-gates inside maybeIntercept().
+    document.querySelectorAll("form[data-tag-form]").forEach(attach);
 
     // Event delegation isn't enough because we re-render rows; we
     // re-attach to any new forms after each mutation via attachAll().
diff --git a/make_post_sell/templates/product_edit.j2 b/make_post_sell/templates/product_edit.j2
index e822cf4..3a96f63 100644
--- a/make_post_sell/templates/product_edit.j2
+++ b/make_post_sell/templates/product_edit.j2
@@ -495,16 +495,54 @@
     <br />
     <br />
 
-    {# MPS-24: tags input — comma-separated, slugified server-side. #}
-    <label for="tags_input">Tags (comma-separated)</label>
-    <input type="text" name="tags" id="tags_input"
-           maxlength="512"
-           placeholder="e.g. math, seasonal, valentines"
-           value="{% for t in request.product.tags %}{{ t.name }}{% if not loop.last %}, {% endif %}{% endfor %}" />
-    <small class="note-text">
-      Tags group this product on your shop's home page. Manage all tags at
-      <a href="/s/{{ request.shop.id }}/tags" class="shop-theme-link-color">your tag editor</a>.
-    </small>
+    {# MPS-24: tags. Capability-driven (CLAUDE.md):
+       - No JS: edit the comma-separated field, persists on "Save Settings"
+         like every other field on this form (full page reload).
+       - JS on: product_tags.js builds a chip editor from this field, hides
+         the raw input, and POSTs each add/remove to /p/{id}/tags with
+         X-Requested-With so the chip mutates in place — no full page
+         reload. It rewrites the hidden field on every change so a later
+         full "Save Settings" is a no-op, never a stale revert. #}
+    <div class="product-tags-field"
+         data-product-tags
+         data-product-tags-url="/p/{{ product.id }}/tags">
+      <label for="tags_input">Tags</label>
+
+      {# JS-enhanced chip editor. base.j2 ships
+         <noscript>.js-only{display:none}</noscript>, so this stays hidden
+         without JS; product_tags.js drops `hidden` once it initialises. #}
+      <div class="product-tag-chips js-only" data-tag-chips hidden>
+        <ul class="tag-chip-list" data-tag-chip-list>
+          {% for t in request.product.tags %}
+          <li class="tag-chip-removable" data-tag-chip data-tag-slug="{{ t.slug }}">
+            <span class="tag-chip-removable-label">{{ t.name }}</span>
+            <button type="button" class="tag-chip-removable-x"
+                    data-tag-remove
+                    aria-label="Remove tag {{ t.name }}"
+                    title="Remove tag">&times;</button>
+          </li>
+          {% endfor %}
+        </ul>
+        <div class="tag-chip-add">
+          <input type="text" data-tag-add-input maxlength="64"
+                 placeholder="Add a tag, press Enter" autocomplete="off" />
+          <button type="button"
+                  class="mps-button mps-button-small mps-button-primary"
+                  data-tag-add-button>Add tag</button>
+        </div>
+        <div class="tag-chip-flash" data-tag-chip-flash aria-live="polite"></div>
+      </div>
+
+      {# No-JS fallback / sync target for the chip editor. #}
+      <input type="text" name="tags" id="tags_input"
+             maxlength="512"
+             placeholder="e.g. math, seasonal, valentines"
+             value="{% for t in request.product.tags %}{{ t.name }}{% if not loop.last %}, {% endif %}{% endfor %}" />
+      <small class="note-text">
+        Tags group this product on your shop's home page. Manage all tags at
+        <a href="/s/{{ request.shop.id }}/tags" class="shop-theme-link-color">your tag editor</a>.
+      </small>
+    </div>
 
     <br />
     <br />
@@ -592,4 +630,6 @@
 
 </div>
 
+<script src="/static/js/product_tags.js" defer></script>
+
 {%- endblock -%}
diff --git a/make_post_sell/templates/styleguide.j2 b/make_post_sell/templates/styleguide.j2
index b67e967..2c66281 100644
--- a/make_post_sell/templates/styleguide.j2
+++ b/make_post_sell/templates/styleguide.j2
@@ -192,6 +192,7 @@
     <a href="#cards">Product Cards</a>
     <a href="#cart">Cart</a>
     <a href="#comments">Comments</a>
+    <a href="#tagchips">Tag Chips</a>
     <a href="#toggle">Toggle</a>
     <a href="#ribbon">Ribbon</a>
     <a href="#taskbar">Task Bar</a>
@@ -1136,6 +1137,49 @@ The snippet sets inline margin-left for depth-N replies (depth * 20px).</div>
   </div>
 
 
+  <!-- ======== TAG CHIPS ======== -->
+  <div class="sg-section" id="tagchips">
+    <div class="sg-section-title">Tag Chips</div>
+    <p style="max-width:600px;line-height:1.6;">
+      Removable tag chips for the per-product SPA tag editor on the
+      product edit page (<code>product_tags.js</code> &rarr;
+      <code>/p/&#123;id&#125;/tags</code>). Capability-driven: the no-JS
+      path is a comma-separated field that saves with the product form;
+      with JS each add/remove is an in-place AJAX call &mdash; no full
+      page reload. The remove button is always visible (no hover-only
+      controls, per the mobile rule). Grid only.
+    </p>
+    <div class="sg-demo">
+      <div class="product-tag-chips">
+        <ul class="tag-chip-list">
+          <li class="tag-chip-removable" data-tag-slug="math">
+            <span class="tag-chip-removable-label">Math</span>
+            <button type="button" class="tag-chip-removable-x"
+                    aria-label="Remove tag Math" title="Remove tag">&times;</button>
+          </li>
+          <li class="tag-chip-removable" data-tag-slug="seasonal">
+            <span class="tag-chip-removable-label">Seasonal</span>
+            <button type="button" class="tag-chip-removable-x"
+                    aria-label="Remove tag Seasonal" title="Remove tag">&times;</button>
+          </li>
+          <li class="tag-chip-removable" data-tag-slug="novel-studies">
+            <span class="tag-chip-removable-label">Novel Studies</span>
+            <button type="button" class="tag-chip-removable-x"
+                    aria-label="Remove tag Novel Studies" title="Remove tag">&times;</button>
+          </li>
+        </ul>
+        <div class="tag-chip-add">
+          <input type="text" placeholder="Add a tag, press Enter" autocomplete="off" />
+          <button type="button" class="mps-button mps-button-small mps-button-primary">Add tag</button>
+        </div>
+        <div class="tag-chip-flash">
+          <div class="tag-flash-toast tag-flash-success">Tag 'Math' applied to 'Algebra Workbook'.</div>
+        </div>
+      </div>
+    </div>
+  </div>
+
+
   <!-- ======== TOGGLE ======== -->
   <div class="sg-section" id="toggle">
     <div class="sg-section-title">Toggle / Details</div>
diff --git a/make_post_sell/tests/test_functional.py b/make_post_sell/tests/test_functional.py
index c3ddb88..eaffe98 100644
--- a/make_post_sell/tests/test_functional.py
+++ b/make_post_sell/tests/test_functional.py
@@ -6750,6 +6750,149 @@ class TestPricingModeFormSection(_AuthenticatedBase):
         self.assertIn(b"Offers enabled", res.body)
 
 
+class TestProductTagsSpa(_AuthenticatedBase):
+    """MPS-24: per-product SPA tag add/remove (/p/{id}/tags).
+
+    Capability-driven: AJAX (X-Requested-With) -> JSON, no full reload;
+    plain POST -> 302 back to product edit (no-JS still works). Plus a
+    regression guard that the bulk tagger AJAX path still returns JSON
+    (a non-JSON response is exactly what made the screen full-refresh)."""
+
+    def _make_product(self, owner_creds=None):
+        if owner_creds is None:
+            owner_creds = self.user1_creds
+        shop = self._create_shop_helper(user_creds=owner_creds)
+        shop_id = shop.id
+        from ..models.product import Product
+        product = Product(title="Algebra Workbook", description="...")
+        product.shop = shop
+        product.price_in_cents = 5000
+        product.is_physical = False
+        product.is_sellable = True
+        self.dbsession.add(product)
+        self.dbsession.flush()
+        product_id = product.uuid_str
+        transaction.commit()
+        return shop_id, product_id
+
+    def _product_tag_slugs(self, product_id):
+        from ..models.product import get_product_by_id
+        self.dbsession.expire_all()
+        product = get_product_by_id(self.dbsession, product_id)
+        return sorted(t.slug for t in product.tags)
+
+    def test_ajax_add_tag_returns_json(self):
+        shop_id, product_id = self._make_product()
+        res = self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "add", "name": "Math"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=200,
+        )
+        self.assertIn("application/json", res.content_type)
+        data = res.json
+        self.assertEqual(data["status"], "ok")
+        self.assertTrue(data["changed"])
+        self.assertEqual(data["tag"]["slug"], "math")
+        self.assertEqual(data["tag"]["name"], "Math")
+        self.assertEqual(self._product_tag_slugs(product_id), ["math"])
+
+    def test_ajax_remove_tag_returns_json(self):
+        shop_id, product_id = self._make_product()
+        # Attach first via the AJAX add path.
+        self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "add", "name": "Seasonal"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=200,
+        )
+        self.assertEqual(self._product_tag_slugs(product_id), ["seasonal"])
+        res = self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "remove", "tag_slug": "seasonal"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=200,
+        )
+        self.assertIn("application/json", res.content_type)
+        self.assertTrue(res.json["changed"])
+        self.assertEqual(self._product_tag_slugs(product_id), [])
+
+    def test_non_ajax_add_tag_redirects_and_persists(self):
+        """No-JS path: plain POST 302s back to edit and still saves."""
+        shop_id, product_id = self._make_product()
+        res = self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "add", "name": "Literacy"},
+            status=302,
+        )
+        self.assertIn(str(product_id), res.location)
+        self.assertEqual(self._product_tag_slugs(product_id), ["literacy"])
+
+    def test_ajax_add_existing_tag_is_idempotent(self):
+        shop_id, product_id = self._make_product()
+        for _ in range(2):
+            res = self.testapp.post(
+                f"/p/{product_id}/tags",
+                {"action": "add", "name": "Math"},
+                headers={"X-Requested-With": "XMLHttpRequest"},
+                status=200,
+            )
+        # Second add: not changed, friendly "already applied" message,
+        # still exactly one tag (no duplicate association).
+        self.assertFalse(res.json["changed"])
+        self.assertEqual(self._product_tag_slugs(product_id), ["math"])
+
+    def test_ajax_tag_requires_shop_editor(self):
+        """A logged-in non-editor cannot mutate another shop's product
+        tags — decorator 302s (no JSON, no DB change)."""
+        shop_id, product_id = self._make_product()
+        # _create_shop_helper left user1 logged in; switch to a
+        # non-editor (must log out first — see other user-switch tests).
+        self.testapp.get("/log-out")
+        self.log_in_user(self.user2_creds)
+        self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "add", "name": "Hijack"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=302,
+        )
+        self.assertEqual(self._product_tag_slugs(product_id), [])
+
+    def test_product_edit_renders_chip_editor(self):
+        shop_id, product_id = self._make_product()
+        # Seed a tag so a chip renders server-side.
+        self.testapp.post(
+            f"/p/{product_id}/tags",
+            {"action": "add", "name": "Math"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=200,
+        )
+        res = self.testapp.get(f"/p/{product_id}/edit", status=200)
+        body = res.body.decode()
+        self.assertIn("data-product-tags", body)
+        self.assertIn(f'/p/{product_id}/tags', body)
+        self.assertIn("/static/js/product_tags.js", body)
+        self.assertIn("tag-chip-removable", body)
+        # No-JS fallback field is still present + pre-filled.
+        self.assertIn('name="tags"', body)
+        self.assertIn("Math", body)
+
+    def test_bulk_tagger_ajax_returns_json_regression(self):
+        """Guard the original report: the bulk tagger must answer AJAX
+        with JSON, never HTML/redirect — a non-JSON answer is what made
+        tag_bulk.js fall back to a full form submit (screen refresh)."""
+        shop_id, _ = self._make_product()
+        res = self.testapp.post(
+            f"/s/{shop_id}/tags",
+            {"action": "create", "name": "Geometry"},
+            headers={"X-Requested-With": "XMLHttpRequest"},
+            status=200,
+        )
+        self.assertIn("application/json", res.content_type)
+        self.assertEqual(res.json["status"], "ok")
+        self.assertEqual(res.json["tag"]["slug"], "geometry")
+
+
 class TestAuctionCheckout(_AuthenticatedBase):
     """MPS-20: /a/{id}/checkout creates a cart linked to the auction so
     /cart shows the winning bid amount as total."""
diff --git a/make_post_sell/tests/test_integration.py b/make_post_sell/tests/test_integration.py
index 56c071f..a8209ef 100644
--- a/make_post_sell/tests/test_integration.py
+++ b/make_post_sell/tests/test_integration.py
@@ -5563,3 +5563,84 @@ class TestOfferTickIntegration(DatabaseIntegrationTests):
         offer.state = OFFER_STATE_PAID
         with self.assertRaises(OfferRejected):
             cancel_offer_after_accept(offer, buyer)
+
+
+class TestProductTagAddRemoveIntegration(DatabaseIntegrationTests):
+    """MPS-24: the per-product SPA tag endpoint (/p/{id}/tags) is thin —
+    it delegates to get_or_create_tag + product.tags append/remove. Pin
+    those model interactions (the same calls the view makes) so the SPA
+    add/remove can't silently regress at the ORM layer."""
+
+    def _shop_and_product(self):
+        user = get_or_create_user_by_email(self.dbsession, "tagger@example.com")
+        shop = Shop(
+            name="Tag Shop",
+            phone_number="555-555-5555",
+            billing_address="123 Test St",
+            description="A test shop",
+        )
+        shop.domain_name = "tagshop.test"
+        self.dbsession.add(user)
+        self.dbsession.add(shop)
+        product = Product(title="Algebra Workbook", description="...")
+        product.shop_id = shop.id
+        product.price_in_cents = 1000
+        product.is_physical = False
+        self.dbsession.add(product)
+        self.dbsession.flush()
+        return shop, product
+
+    def test_add_then_remove_tag_round_trip(self):
+        from ..models.tag import get_or_create_tag, get_tag_by_shop_and_slug
+
+        shop, product = self._shop_and_product()
+
+        # action=add
+        tag = get_or_create_tag(self.dbsession, shop, "Math")
+        self.assertIsNotNone(tag)
+        self.assertEqual(tag.slug, "math")
+        self.assertNotIn(tag, product.tags)
+        product.tags.append(tag)
+        self.dbsession.flush()
+        self.assertIn(tag, product.tags)
+        self.assertEqual([t.slug for t in product.tags], ["math"])
+
+        # action=remove (slug lookup, like the view)
+        same = get_tag_by_shop_and_slug(self.dbsession, shop, "math")
+        self.assertEqual(same.id, tag.id)
+        product.tags.remove(same)
+        self.dbsession.flush()
+        self.assertEqual(list(product.tags), [])
+        transaction.commit()
+
+    def test_add_is_idempotent_on_slug(self):
+        """Re-adding 'math' / 'MATH' must not create a duplicate tag nor a
+        duplicate association — this is the 'already applied' path."""
+        from ..models.tag import get_or_create_tag
+
+        shop, product = self._shop_and_product()
+
+        t1 = get_or_create_tag(self.dbsession, shop, "Math")
+        product.tags.append(t1)
+        self.dbsession.flush()
+
+        t2 = get_or_create_tag(self.dbsession, shop, "  MATH ")
+        self.assertEqual(t1.id, t2.id)  # same row, not a second tag
+        # View guards with `tag in product.tags` before append; mirror that.
+        self.assertIn(t2, product.tags)
+        self.assertEqual([t.slug for t in product.tags], ["math"])
+        transaction.commit()
+
+    def test_remove_unknown_slug_is_noop(self):
+        from ..models.tag import get_or_create_tag, get_tag_by_shop_and_slug
+
+        shop, product = self._shop_and_product()
+        tag = get_or_create_tag(self.dbsession, shop, "Seasonal")
+        product.tags.append(tag)
+        self.dbsession.flush()
+
+        missing = get_tag_by_shop_and_slug(self.dbsession, shop, "does-not-exist")
+        self.assertIsNone(missing)
+        # Nothing removed — Seasonal still applied.
+        self.assertEqual([t.slug for t in product.tags], ["seasonal"])
+        transaction.commit()
diff --git a/make_post_sell/tests/test_models.py b/make_post_sell/tests/test_models.py
index bba93f3..ab36d03 100644
--- a/make_post_sell/tests/test_models.py
+++ b/make_post_sell/tests/test_models.py
@@ -5169,6 +5169,21 @@ class TestTagModel(unittest.TestCase):
         self.assertEqual(tag.name, "Math")
         self.assertEqual(tag.slug, "math")
 
+    def test_same_name_different_case_yields_same_slug(self):
+        """MPS-24 product-edit chip add/remove dedupes on slug. The
+        idempotent `action=add` path ('already applied') and the
+        no-JS comma-field sync both rely on slug being case- and
+        whitespace-stable. Lock that invariant here (no DB)."""
+        from ..models.tag import Tag
+        shop = self._make_shop()
+        slugs = {
+            Tag(shop=shop, name="Math").slug,
+            Tag(shop=shop, name="math").slug,
+            Tag(shop=shop, name="  MATH  ").slug,
+            Tag(shop=shop, name="MaTh").slug,
+        }
+        self.assertEqual(slugs, {"math"})
+
 
 class TestTagSuggestPureFunctions(unittest.TestCase):
     """MPS-24 Phase 2: tokenizer, stemmer, clusterer — no DB."""
diff --git a/make_post_sell/views/__init__.py b/make_post_sell/views/__init__.py
index 91f85b1..af3c608 100644
--- a/make_post_sell/views/__init__.py
+++ b/make_post_sell/views/__init__.py
@@ -6,6 +6,17 @@ def get_referer_or_home(request):
     return request.referer if request.referer is not None else "/"
 
 
+def is_ajax(request):
+    """True when the request was made by our progressive-enhancement JS.
+
+    Single source of truth for the capability-driven split: a plain
+    browser submit gets a flash + 302 redirect; an `fetch()` carrying
+    `X-Requested-With: XMLHttpRequest` gets JSON for in-place DOM
+    updates (comments, offers, bulk tagger, product-edit tag chips).
+    """
+    return request.headers.get("X-Requested-With") == "XMLHttpRequest"
+
+
 # view decorator.
 def user_required(
     flash_msg="You must log in to access that area.",
diff --git a/make_post_sell/views/product.py b/make_post_sell/views/product.py
index 4e6c3e2..e95e5c1 100644
--- a/make_post_sell/views/product.py
+++ b/make_post_sell/views/product.py
@@ -1,12 +1,14 @@
 from pyramid.view import view_config
 
-from pyramid.httpexceptions import HTTPFound
+from pyramid.httpexceptions import HTTPFound, HTTPNotFound
+from pyramid.response import Response
 
 from . import (
     user_required,
     shop_editor_required,
     trial_active_required,
     get_referer_or_home,
+    is_ajax,
 )
 
 from ..models.product import Product
@@ -827,6 +829,104 @@ def product_edit(request):
     }
 
 
+@view_config(route_name="product_tags")
+@shop_editor_required()
+@trial_active_required()
+def product_tags(request):
+    """MPS-24: per-product SPA tag add/remove (capability-driven).
+
+    The product edit form keeps its no-JS comma-separated `tags` field
+    (handled inline in ``product_edit``). When JS is enabled,
+    ``static/js/product_tags.js`` turns that field into a chip editor and
+    POSTs each add/remove here with ``X-Requested-With: XMLHttpRequest``.
+    We persist immediately and return JSON so the chip mutates in place —
+    no full page reload. A plain (no-JS) POST still works: flash + 302
+    back to the edit page.
+
+    ``action=add``    + ``name``      → get_or_create_tag + attach
+    ``action=remove`` + ``tag_slug``  → detach
+    """
+    from ..models.tag import get_or_create_tag, get_tag_by_shop_and_slug
+
+    product = request.product
+    shop = request.shop
+    if product is None or shop is None or product.shop_id != shop.id:
+        if is_ajax(request):
+            return Response(
+                json={
+                    "status": "error",
+                    "messages": [["Product not found.", "error"]],
+                },
+                status=404,
+                content_type="application/json",
+            )
+        raise HTTPNotFound()
+
+    action = (request.params.get("action") or "").strip()
+    tag = None
+    changed = False
+
+    if action == "add":
+        name = (request.params.get("name") or "").strip()
+        tag = get_or_create_tag(request.dbsession, shop, name)
+        if tag is None:
+            request.session.flash(("That tag name is invalid.", "error"))
+        elif tag in product.tags:
+            # Idempotent: re-adding an applied tag is a no-op, not an error.
+            request.session.flash(
+                (f"Tag '{tag.name}' is already applied.", "info")
+            )
+        else:
+            product.tags.append(tag)
+            changed = True
+            request.session.flash(
+                (
+                    f"Tag '{tag.name}' applied to '{product.title}'.",
+                    "success",
+                )
+            )
+    elif action == "remove":
+        tag_slug = (request.params.get("tag_slug") or "").strip().lower()
+        tag = get_tag_by_shop_and_slug(request.dbsession, shop, tag_slug)
+        if tag is not None and tag in product.tags:
+            product.tags.remove(tag)
+            changed = True
+            request.session.flash(
+                (
+                    f"Tag '{tag.name}' removed from '{product.title}'.",
+                    "success",
+                )
+            )
+        elif tag is None:
+            request.session.flash(("That tag does not exist.", "error"))
+    else:
+        request.session.flash(("Unknown tag action.", "error"))
+
+    # Mirror product_edit: a tag change alters discovery/home grouping, so
+    # rebuild the shop's discovery ring when watch mode is on.
+    if changed and product.error_message is None:
+        request.dbsession.add(product)
+        request.dbsession.flush()
+        if product.shop.watch_mode_enabled:
+            reforge_discovery_ring_async(
+                product.shop.id, request.registry["dbsession_factory"]
+            )
+
+    if is_ajax(request):
+        messages = list(request.session.pop_flash())
+        payload = {
+            "status": "ok",
+            "messages": messages,
+            "product_id": product.uuid_str,
+            "action": action,
+            "changed": changed,
+        }
+        if tag is not None:
+            payload["tag"] = {"name": tag.name, "slug": tag.slug}
+        return Response(json=payload, content_type="application/json")
+    return HTTPFound(product.absolute_edit_url(request))
+
+
 @view_config(route_name="product_inventory_edit")
 @shop_editor_required()
 def product_inventory_edit(request):
diff --git a/make_post_sell/views/shop.py b/make_post_sell/views/shop.py
index 6828655..a7bf703 100644
--- a/make_post_sell/views/shop.py
+++ b/make_post_sell/views/shop.py
@@ -9,6 +9,7 @@ from . import (
     user_required,
     shop_owner_required,
     shop_editor_required,
+    is_ajax,
 )
 
 from ..models.shop import (
@@ -2148,7 +2149,8 @@ def shop_tag_detail(request):
 
 
 def _is_ajax(request):
-    return request.headers.get("X-Requested-With") == "XMLHttpRequest"
+    # Back-compat alias; single source of truth lives in views/__init__.py.
+    return is_ajax(request)
 
 
 def _tag_ajax_response(request, data=None):