diff --git a/make_post_sell/views/analytics.py b/make_post_sell/views/analytics.py
index 68fe1ec..af7edba 100644
--- a/make_post_sell/views/analytics.py
+++ b/make_post_sell/views/analytics.py
@@ -97,11 +97,13 @@ def shop_analytics(request):
     ).filter(_view_filter(cutoff_7d)).one()
 
     ring_size = len(shop.discovery_ring) or 1
-    avg_ring_pct = db.query(func.avg(PageSession.ring_position)).filter(
+    ring_products_seen = db.query(
+        func.count(func.distinct(PageSession.product_id)),
+    ).filter(
         PageSession.shop_id == shop.id,
         PageSession.ring_position.isnot(None),
         PageSession.created_timestamp > cutoff_7d,
-    ).scalar()
+    ).scalar() or 0
 
     top_src = db.query(
         PageSession.referrer_class, func.count().label("cnt"),
@@ -124,7 +126,7 @@ def shop_analytics(request):
         "total_views": ov.total_views or 0,
         "unique_products": ov.unique_products or 0,
         "avg_session": _fmt_ms(ov.avg_session_ms),
-        "avg_ring_consumed": _fmt_pct(avg_ring_pct / ring_size) if avg_ring_pct else "\u2014",
+        "avg_ring_consumed": _fmt_pct(ring_products_seen / ring_size),
         "top_source": REFERRER_LABELS.get(top_src[0], "\u2014") if top_src else "\u2014",
         "device_split": dev_split_str,
     }