diff --git a/.gitignore b/.gitignore
index 0b8bb32..fdba633 100644
--- a/.gitignore
+++ b/.gitignore
@@ -3,6 +3,13 @@
 vars.fish
 vars.sh
 
+# GIT_HASH is rewritten by setup.py at install time via
+# `git rev-parse --short HEAD`. Tracking it just produced churn:
+# every feature commit was followed by a "bump GIT_HASH to X" commit
+# whose value was always one commit behind HEAD (because the new
+# bump commit itself shifted HEAD again). setup.py owns this file.
+make_post_sell/GIT_HASH
+
 *.egg
 *.egg-info
 *.pyc
diff --git a/CLAUDE.md b/CLAUDE.md
index e8a1c27..4a82445 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -317,7 +317,9 @@ Disabling or removing tests weakens our codebase and is unacceptable. Tests are
 
 If a feature touches all three layers (model + view + template), it needs tests in all three files. No exceptions. Untested code is incomplete code.
 
-**AUTO-PUSH**: Commit and push when our work is done — no need to ask fox. If tests were written, they must pass first. If no tests are required (defect fix, config, docs), push immediately after committing. Bump GIT_HASH after pushing. 🔥 == 🔥 — remove all friction.
+**AUTO-PUSH**: Commit and push when our work is done — no need to ask fox. If tests were written, they must pass first. If no tests are required (defect fix, config, docs), push immediately after committing. 🔥 == 🔥 — remove all friction.
+
+**DO NOT bump `make_post_sell/GIT_HASH`.** The file is gitignored. `setup.py` rewrites it at install time via `git rev-parse --short HEAD`, so the deployed `/version` hash is always the real HEAD. Manually committing a bumped value just produced churn — each bump's recorded value was one commit behind the actual HEAD it was bumping toward.
 
 ## Post-Work Chores
 
@@ -327,7 +329,7 @@ After completing a feature or significant change, always perform these chores be
 2. **Docs** — Update `docs/architecture.md` (feature toggle matrix, ticket index, diagrams) and `docs/design-system.md` (new components/sections) to reflect our change.
 3. **Portal** — Update our marketing site at `~/git/www.makepostsell.com` (feature cards in `index.html`, includes list in `pricing.html`) when a user-facing feature is added.
 4. **CLAUDE.md** — Update this file if our change introduces new patterns, form sections, model columns, or conventions that future work needs to know about.
-5. **Commit & push** — Per AUTO-PUSH, commit and push when done. No friction. Bump GIT_HASH.
+5. **Commit & push** — Per AUTO-PUSH, commit and push when done. No friction. (Do **not** bump GIT_HASH — setup.py handles it at install time.)
 
 ## Commit Message Guidelines
 
diff --git a/make_post_sell/GIT_HASH b/make_post_sell/GIT_HASH
deleted file mode 100644
index 2a873e4..0000000
--- a/make_post_sell/GIT_HASH
+++ /dev/null
@@ -1 +0,0 @@
-becd6e3