diff --git a/development.ini b/development.ini
index 2b36b66..cb71a5d 100644
--- a/development.ini
+++ b/development.ini
@@ -38,6 +38,7 @@ session.samesite = None
 ###
 
 app.root_domain = blanka.foxhop.net
+app.root_domain_owner_email = russell.ballestrini@gmail.com
 app.root_url = http://blanka.foxhop.net:6501
 
 # TODO: these values should be moved to environment variables & we should create an
diff --git a/make_post_sell/scripts/initialize_db.py b/make_post_sell/scripts/initialize_db.py
index 1bc3a90..ab35f7e 100644
--- a/make_post_sell/scripts/initialize_db.py
+++ b/make_post_sell/scripts/initialize_db.py
@@ -5,15 +5,40 @@ from pyramid.paster import bootstrap, get_appsettings, setup_logging
 from sqlalchemy.exc import OperationalError
 
 from .. import models
+from ..models.user import get_or_create_user_by_email
+from ..models import Shop
 
 
-def setup_models(dbsession):
+def setup_models(dbsession, settings):
     """
     Add or update models / fixtures in the database.
 
     """
     # model = models.mymodel.MyModel(name='one', value=1)
     # dbsession.add(model)
+    root_domain_shop = Shop(
+        settings["app.root_domain"],
+        "000-000-0000",
+        "none",
+        "Reserved shop for SaaS root domain."
+    )
+    root_domain_shop.domain_name = settings["app.root_domain"]
+
+    dbsession.add(root_domain_shop)
+    dbsession.flush()
+
+    root_domain_owner = get_or_create_user_by_email(
+        dbsession,
+        settings["app.root_domain_owner_email"]
+    )
+
+    dbsession.add(root_domain_owner)
+    dbsession.flush()
+
+    us = root_domain_shop.add_user_to_shop(root_domain_owner, role_id=0)
+
+    dbsession.add(us)
+    dbsession.flush()
 
 
 def parse_args(argv):
@@ -37,7 +62,7 @@ def main(argv=sys.argv):
     try:
         with env['request'].tm:
             dbsession = env['request'].dbsession
-            setup_models(dbsession)
+            setup_models(dbsession, settings)
     except OperationalError:
         print('''
 Pyramid is having a problem using your SQL database.  The problem