diff --git a/make_post_sell/templates/product_edit.j2 b/make_post_sell/templates/product_edit.j2
index 9bf8194..90ac596 100644
--- a/make_post_sell/templates/product_edit.j2
+++ b/make_post_sell/templates/product_edit.j2
@@ -75,9 +75,9 @@ permanent link: <a href="{{ product.absolute_url(request) }}">{{ product.absolut
 
   {% else %}
 
-  <h3>Upload or Replace Product File</h3>
+  <h3>Upload or Replace {% if product.is_sellable %}Product{% else %}Content{% endif %} File</h3>
 
-  People may download this file after making a purchase.
+  People may download this file{% if product.is_sellable %} after making a purchase{% endif %}.
 
   <br>
   <br>
@@ -126,7 +126,7 @@ permanent link: <a href="{{ product.absolute_url(request) }}">{{ product.absolut
 <h3>Upload or Replace Thumbnail Files</h3>
 
 <section>
-Your product cover (<code>thumbnail1</code>) will show up on search pages.
+Your cover (<code>thumbnail1</code>) will show up on search pages.
 <br />
 <br />
 </section>
@@ -162,9 +162,9 @@ Your product cover (<code>thumbnail1</code>) will show up on search pages.
 
 <section class="product-title-and-description well2">
   <form method="post" action="/p/{{ product.id }}/edit" onsubmit="submit.disabled = true; return true;">
-  <h3>Edit Title, Description, or Price</h3>
+  <h3>Edit Title, Description, or Visibility</h3>
 
-    <label for="title_input">Product Title</label>
+    <label for="title_input">Title</label>
     <input
         name        = "title"
         type        = "text"
@@ -177,7 +177,7 @@ Your product cover (<code>thumbnail1</code>) will show up on search pages.
     <br />
     <br />
 
-    <label for="description_input">Product Description <a href="/p/{{ product.id }}/description/edit">(advanced editor)</a></label> Supports Markdown and some HTML
+    <label for="description_input">Description <a href="/p/{{ product.id }}/description/edit">(advanced editor)</a></label> Supports Markdown and some HTML
     <textarea
         name        = "description"
         id          = "description_input"
@@ -188,7 +188,8 @@ Your product cover (<code>thumbnail1</code>) will show up on search pages.
     <br />
     <br />
 
-    <label for="price_input">Product Price</label>
+  {% if product.is_sellable %}
+    <label for="price_input">Price</label>
     <input
         name        = "price"
         type        = "text"
@@ -200,6 +201,7 @@ Your product cover (<code>thumbnail1</code>) will show up on search pages.
 
     <br />
     <br />
+  {% endif %}
 
     <style>
       label.visibility_radio {