diff --git a/make_post_sell/templates/user_addresses.j2 b/make_post_sell/templates/user_addresses.j2
index 31f5e0a..dc1b965 100644
--- a/make_post_sell/templates/user_addresses.j2
+++ b/make_post_sell/templates/user_addresses.j2
@@ -34,13 +34,18 @@
 
     <form method="post" action="/u/addresses/save">
 
-      <label for="new_address_input">New Address</label>
+      <label for="new_address_input">Full Shipping Address</label>
 
       <textarea
           name        = "new_address"
           id          = "new_address_input"
           class       = "mps-billing-address"
-          placeholder = "New Address"
+          placeholder = "Full name
+Street address
+City
+State/Province
+ZIP/Postal code
+Country"
           required /></textarea>
 
     <input type="submit" name="submit" class="mps-submit" value="Save Address" />