diff --git a/make_post_sell/templates/analytics.j2 b/make_post_sell/templates/analytics.j2
index a5ec475..d93f8cc 100644
--- a/make_post_sell/templates/analytics.j2
+++ b/make_post_sell/templates/analytics.j2
@@ -29,8 +29,8 @@
       <span class="analytics-overview-label">Avg Session</span>
     </div>
     <div class="analytics-overview-item">
-      <span class="analytics-overview-value">{{ overview.avg_ring_depth }}</span>
-      <span class="analytics-overview-label">Avg Ring Depth</span>
+      <span class="analytics-overview-value">{{ overview.avg_ring_consumed }}</span>
+      <span class="analytics-overview-label">Avg Ring Consumed</span>
     </div>
     <div class="analytics-overview-item">
       <span class="analytics-overview-value">{{ overview.top_source }}</span>
diff --git a/make_post_sell/views/analytics.py b/make_post_sell/views/analytics.py
index 444f562..68fe1ec 100644
--- a/make_post_sell/views/analytics.py
+++ b/make_post_sell/views/analytics.py
@@ -96,7 +96,8 @@ def shop_analytics(request):
         func.avg(PageSession.wall_clock_ms).label("avg_session_ms"),
     ).filter(_view_filter(cutoff_7d)).one()
 
-    avg_ring_depth = db.query(func.avg(PageSession.ring_position)).filter(
+    ring_size = len(shop.discovery_ring) or 1
+    avg_ring_pct = db.query(func.avg(PageSession.ring_position)).filter(
         PageSession.shop_id == shop.id,
         PageSession.ring_position.isnot(None),
         PageSession.created_timestamp > cutoff_7d,
@@ -123,7 +124,7 @@ def shop_analytics(request):
         "total_views": ov.total_views or 0,
         "unique_products": ov.unique_products or 0,
         "avg_session": _fmt_ms(ov.avg_session_ms),
-        "avg_ring_depth": f"{avg_ring_depth:.1f}" if avg_ring_depth else "\u2014",
+        "avg_ring_consumed": _fmt_pct(avg_ring_pct / ring_size) if avg_ring_pct else "\u2014",
         "top_source": REFERRER_LABELS.get(top_src[0], "\u2014") if top_src else "\u2014",
         "device_split": dev_split_str,
     }