diff --git a/make_post_sell/templates/subscribe.j2 b/make_post_sell/templates/subscribe.j2
index d5d6834..ad21517 100644
--- a/make_post_sell/templates/subscribe.j2
+++ b/make_post_sell/templates/subscribe.j2
@@ -123,9 +123,9 @@
   <div class="subscribe-feeds">
     <b>Other Ways to Follow</b>
     <p>
-      <a href="/rss.xml" class="shop-theme-link-color">RSS Feed</a>
+      <a href="/rss.xml" target="_blank" class="shop-theme-link-color">RSS Feed</a>
       &nbsp;|&nbsp;
-      <a href="/atom.xml" class="shop-theme-link-color">Atom Feed</a>
+      <a href="/atom.xml" target="_blank" class="shop-theme-link-color">Atom Feed</a>
     </p>
   </div>
 
diff --git a/make_post_sell/views/feeds.py b/make_post_sell/views/feeds.py
index f0a119d..e234a62 100644
--- a/make_post_sell/views/feeds.py
+++ b/make_post_sell/views/feeds.py
@@ -228,14 +228,14 @@ def rss_view(request):
 
     if not shop:
         response = Response(body="<?xml version='1.0' encoding='UTF-8'?><rss version='2.0'><channel></channel></rss>")
-        response.content_type = "application/rss+xml"
+        response.content_type = "application/xml"
         return response
 
     products, content = get_public_items(shop)
     xml = build_rss_xml(request, shop, products, content)
 
     response = Response(body=f"<?xml version='1.0' encoding='UTF-8'?>\n{xml}")
-    response.content_type = "application/rss+xml"
+    response.content_type = "application/xml"
     return response
 
 
@@ -247,12 +247,12 @@ def atom_view(request):
 
     if not shop:
         response = Response(body="<?xml version='1.0' encoding='UTF-8'?><feed xmlns='http://www.w3.org/2005/Atom'></feed>")
-        response.content_type = "application/atom+xml"
+        response.content_type = "application/xml"
         return response
 
     products, content = get_public_items(shop)
     xml = build_atom_xml(request, shop, products, content)
 
     response = Response(body=f"<?xml version='1.0' encoding='UTF-8'?>\n{xml}")
-    response.content_type = "application/atom+xml"
+    response.content_type = "application/xml"
     return response