diff --git a/make_post_sell/static/css/common.css b/make_post_sell/static/css/common.css
index 249a54e..ad50582 100644
--- a/make_post_sell/static/css/common.css
+++ b/make_post_sell/static/css/common.css
@@ -635,6 +635,13 @@ img.product-thumbnail {
     max-height:58px;
     width: auto;
     height: auto;
+    transition: border-color var(--duration-fast, 100ms) var(--ease-standard, ease);
+}
+/* Lit-up affordance when the JS hover-swap enhancement is active —
+   product-thumbnail-swap.js binds hover/click handlers; the visual cue
+   ships in CSS so it works without changing the markup. */
+.product-images img.product-thumbnail:hover {
+    border-color: var(--color-navy, #5871ad);
 }
 
 .product-main {
diff --git a/make_post_sell/static/js/product-thumbnail-swap.js b/make_post_sell/static/js/product-thumbnail-swap.js
new file mode 100644
index 0000000..5b6ff56
--- /dev/null
+++ b/make_post_sell/static/js/product-thumbnail-swap.js
@@ -0,0 +1,65 @@
+/* Product thumbnail swap — capability-driven enhancement.
+ *
+ * No JS: each thumbnail under .product-images is wrapped in an
+ *   <a href="{thumb_url}" target="_blank"> so a click opens the full
+ *   image in a new tab — that path is unchanged.
+ *
+ * With JS: hovering a thumbnail swaps the main image preview to that
+ *   thumbnail's source; clicking sticks the swap and suppresses the
+ *   default navigation (so the customer stays on the product page and
+ *   keeps cycling through views, Amazon-style).
+ *
+ * Bails silently when:
+ *   - there's no .product-images container
+ *   - the main element isn't an <img> (watch-mode video / audio art)
+ *   - .product-main is the audio-cover (swapping album art on hover
+ *     would be confusing)
+ *   - there are no .product-thumbnail children
+ */
+(function () {
+  "use strict";
+
+  var container = document.querySelector(".product-images");
+  if (!container) return;
+
+  var mainEl = container.querySelector("img.product-main");
+  if (!mainEl) return;
+  if (mainEl.classList.contains("audio-cover")) return;
+
+  var thumbs = container.querySelectorAll("a > img.product-thumbnail");
+  if (thumbs.length === 0) return;
+
+  // Remember the original src so we never lose the cover image; on
+  // mouseleave of the whole strip we restore it (matches expected
+  // "hover to preview, leave to see the cover again" behavior).
+  var originalSrc = mainEl.getAttribute("src");
+  var sticky = false; // a click pins the swap; mouseleave won't restore.
+
+  function swapTo(url) {
+    if (url && mainEl.getAttribute("src") !== url) {
+      mainEl.setAttribute("src", url);
+    }
+  }
+
+  Array.prototype.forEach.call(thumbs, function (img) {
+    var anchor = img.parentElement;
+
+    img.addEventListener("mouseenter", function () {
+      swapTo(img.src);
+    });
+
+    if (anchor && anchor.tagName === "A") {
+      anchor.addEventListener("click", function (e) {
+        e.preventDefault();
+        sticky = true;
+        swapTo(img.src);
+      });
+    }
+  });
+
+  container.addEventListener("mouseleave", function () {
+    if (!sticky && originalSrc) {
+      swapTo(originalSrc);
+    }
+  });
+})();
diff --git a/make_post_sell/templates/product.j2 b/make_post_sell/templates/product.j2
index bd7cc62..4e096a6 100644
--- a/make_post_sell/templates/product.j2
+++ b/make_post_sell/templates/product.j2
@@ -132,6 +132,12 @@
     <a href="{{ get_endpoint }}" target="_blank"><img src="{{ get_endpoint }}?ts={{ product.updated_timestamp }}" class="product-thumbnail" /></a>
     {% endif %}
     {% endfor %}
+    {% if "thumbnail1" in product.extensions %}
+    {# Capability-driven enhancement: hover/click a thumbnail to swap
+       the main preview. The no-JS path keeps the original
+       <a target="_blank"> open-in-new-tab behavior. #}
+    <script src="/static/js/product-thumbnail-swap.js?v={{ request.git_hash }}" defer></script>
+    {% endif %}
   </div>
 
   <div class="cinema-content-stack">
diff --git a/make_post_sell/tests/test_functional.py b/make_post_sell/tests/test_functional.py
index 48138a9..8311f15 100644
--- a/make_post_sell/tests/test_functional.py
+++ b/make_post_sell/tests/test_functional.py
@@ -7307,6 +7307,18 @@ class TestOfferCheckout(_AuthenticatedBase):
         self.assertIn("auction-page", body)
         self.assertIn("auction-countdown", body)
 
+    def test_product_thumbnail_swap_js_served(self):
+        """Capability-driven hover/click swap of the product cover image
+        against the thumbnail strip — the JS itself is asset-tested
+        here; the template wires it only when thumbnail1 is present."""
+        res = self.testapp.get(
+            "/static/js/product-thumbnail-swap.js", status=200,
+        )
+        body = res.body.decode()
+        self.assertIn(".product-images", body)
+        self.assertIn(".product-thumbnail", body)
+        self.assertIn("mouseenter", body)
+
     def test_auction_page_loads_auction_js(self):
         """MPS-20: auction.j2 references /static/js/auction.js."""
         from ..models.auction import (