diff --git a/CLAUDE.md b/CLAUDE.md
index b8b1cb2..0d0c2a1 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -89,17 +89,21 @@ SELECT * FROM mps_crypto_payment WHERE id = 'paymentuuidherewithoutdashes';
 When making changes to database models, always create Alembic migrations:
 
 ### Creating Migrations
+
+**CRITICAL**: ALWAYS use `alembic revision` to generate migration files. NEVER manually create migration files or make up revision IDs. Alembic generates unique revision IDs that are required for proper migration tracking.
+
 ```bash
 # Activate environment first
 source env/bin/activate
 
-# Create a new migration (manual)
+# Create a new migration (manual) - ALWAYS use this command
 alembic -c data/development.ini revision -m "description of change"
 
 # OR: Create autogenerated migration (compares DB with models)
 alembic -c data/development.ini revision --autogenerate -m "description of change"
 
 # Edit the generated migration file in make_post_sell/scripts/alembic/versions/
+# The file will have a proper unique ID like: 05be3044c2d2_description_of_change.py
 ```
 
 ### Running Migrations
diff --git a/make_post_sell/models/shop.py b/make_post_sell/models/shop.py
index e7f0bc1..3851b10 100644
--- a/make_post_sell/models/shop.py
+++ b/make_post_sell/models/shop.py
@@ -67,6 +67,9 @@ class Shop(RBase, Base):
     google_analytics_id = Column(Unicode(32), nullable=True, default="")
     plausible_domain_name = Column(Unicode(256), nullable=True, default="")
 
+    # Google Search Console site verification code
+    google_site_verification = Column(Unicode(128), nullable=True, default="")
+
     # example: "cus_12345678AbCdEF" but may be null.
     # this is how the shop pays for make_post_sell.
     stripe_id = Column(Unicode(32), unique=True, nullable=True)
diff --git a/make_post_sell/routes.py b/make_post_sell/routes.py
index 4fdb3cc..3c010d0 100644
--- a/make_post_sell/routes.py
+++ b/make_post_sell/routes.py
@@ -2,6 +2,15 @@ def includeme(config):
     config.add_static_view("static", "static", cache_max_age=3600)
     config.add_route("favicon", "/favicon.ico")
     config.add_route("robots", "/robots.txt")
+
+    # Sitemap and feed routes
+    config.add_route("sitemap", "/sitemap.xml")
+    config.add_route("rss", "/rss.xml")
+    config.add_route("atom", "/atom.xml")
+    config.add_route("feed_xml", "/feed.xml")
+    config.add_route("feed_rss", "/feed.rss")
+    config.add_route("feed_atom", "/feed.atom")
+
     config.add_route("markup-editor-preview", "/markup-editor-preview")
 
     config.add_route("ask-for-on-demand-tls", "/ask-for-on-demand-tls")
diff --git a/make_post_sell/scripts/alembic/versions/05be3044c2d2_add_google_site_verification_to_shop.py b/make_post_sell/scripts/alembic/versions/05be3044c2d2_add_google_site_verification_to_shop.py
new file mode 100644
index 0000000..3093b13
--- /dev/null
+++ b/make_post_sell/scripts/alembic/versions/05be3044c2d2_add_google_site_verification_to_shop.py
@@ -0,0 +1,32 @@
+"""add google_site_verification to shop
+
+Revision ID: 05be3044c2d2
+Revises: 3734955e7379
+Create Date: 2026-01-11 08:50:51.206970
+
+"""
+from alembic import op
+import sqlalchemy as sa
+
+
+# revision identifiers, used by Alembic.
+revision = '05be3044c2d2'
+down_revision = '3734955e7379'
+branch_labels = None
+depends_on = None
+
+
+def upgrade():
+    op.add_column(
+        "mps_shop",
+        sa.Column(
+            "google_site_verification",
+            sa.Unicode(length=128),
+            nullable=True,
+            server_default="",
+        ),
+    )
+
+
+def downgrade():
+    op.drop_column("mps_shop", "google_site_verification")
diff --git a/make_post_sell/templates/base.j2 b/make_post_sell/templates/base.j2
index 3116dd1..f051a3f 100644
--- a/make_post_sell/templates/base.j2
+++ b/make_post_sell/templates/base.j2
@@ -67,6 +67,10 @@
   <link rel="icon" href="{{ request.app['bucket.secure_uploads.get_endpoint'] }}/{{ request.shop.uuid_str }}/meta/shop-favicon?ts={{ request.shop.updated_timestamp }}" />
   {% endif %}
 
+  {% if request.path == '/' and request.shop and request.shop.google_site_verification %}
+  <meta name="google-site-verification" content="{{ request.shop.google_site_verification }}" />
+  {% endif %}
+
   {%- block append_to_head_tag_section %}
   <title>{{ request.domain }}</title>
   {% endblock %}
diff --git a/make_post_sell/templates/shop_settings.j2 b/make_post_sell/templates/shop_settings.j2
index 1508e1a..903e213 100644
--- a/make_post_sell/templates/shop_settings.j2
+++ b/make_post_sell/templates/shop_settings.j2
@@ -106,6 +106,21 @@
       <br />
       <br />
 
+      <label for="google_site_verification_input">Google Site Verification Code (optional)</label>
+      <input
+          name        = "google_site_verification"
+          type        = "text"
+          id          = "google_site_verification_input"
+          class       = "full-width-input"
+          value       = "{% if google_site_verification %}{{ google_site_verification }}{% endif %}"
+          placeholder = "ex: abc123xyz..."
+          />
+      <br />
+      <small>Paste the verification code from Google Search Console (just the code, not the full meta tag)</small>
+
+      <br />
+      <br />
+
       <input type="submit" name="submit" class="mps-submit" value="Save Settings" />
 
       <br />
diff --git a/make_post_sell/views/feeds.py b/make_post_sell/views/feeds.py
new file mode 100644
index 0000000..0c310f5
--- /dev/null
+++ b/make_post_sell/views/feeds.py
@@ -0,0 +1,250 @@
+"""
+Sitemap and feed views for shops.
+
+Provides XML sitemap and RSS/Atom feeds for public products and content.
+Only includes public items (visibility=1), excludes unlisted, private,
+coupons, carts, and user profile pages.
+"""
+from datetime import datetime
+from xml.etree.ElementTree import Element, SubElement, tostring
+
+from pyramid.response import Response
+from pyramid.view import view_config
+
+from ..models.product import Product
+
+
+def timestamp_to_iso8601(timestamp):
+    """Convert millisecond timestamp to ISO 8601 format."""
+    if timestamp:
+        dt = datetime.fromtimestamp(timestamp / 1000.0)
+        return dt.strftime("%Y-%m-%dT%H:%M:%S+00:00")
+    return datetime.utcnow().strftime("%Y-%m-%dT%H:%M:%S+00:00")
+
+
+def timestamp_to_rfc822(timestamp):
+    """Convert millisecond timestamp to RFC 822 format for RSS."""
+    if timestamp:
+        dt = datetime.fromtimestamp(timestamp / 1000.0)
+        return dt.strftime("%a, %d %b %Y %H:%M:%S +0000")
+    return datetime.utcnow().strftime("%a, %d %b %Y %H:%M:%S +0000")
+
+
+def get_public_items(shop):
+    """Get all public products and content from a shop."""
+    if not shop:
+        return [], []
+
+    products = (
+        shop.products.filter(Product.visibility == 1, Product.is_sellable == True)
+        .order_by(Product.updated_timestamp.desc())
+        .all()
+    )
+
+    content = (
+        shop.products.filter(Product.visibility == 1, Product.is_sellable == False)
+        .order_by(Product.updated_timestamp.desc())
+        .all()
+    )
+
+    return products, content
+
+
+def build_sitemap_xml(request, shop, products, content):
+    """Build XML sitemap for the shop."""
+    urlset = Element("urlset")
+    urlset.set("xmlns", "http://www.sitemaps.org/schemas/sitemap/0.9")
+
+    # Shop home page
+    url = SubElement(urlset, "url")
+    SubElement(url, "loc").text = shop.absolute_url(request)
+    SubElement(url, "lastmod").text = timestamp_to_iso8601(shop.updated_timestamp)
+    SubElement(url, "changefreq").text = "weekly"
+    SubElement(url, "priority").text = "1.0"
+
+    # Shop about page
+    url = SubElement(urlset, "url")
+    SubElement(url, "loc").text = shop.absolute_about_url(request)
+    SubElement(url, "lastmod").text = timestamp_to_iso8601(shop.updated_timestamp)
+    SubElement(url, "changefreq").text = "monthly"
+    SubElement(url, "priority").text = "0.5"
+
+    # Terms of service (if exists)
+    if shop.terms_of_service_raw:
+        url = SubElement(urlset, "url")
+        SubElement(url, "loc").text = shop.absolute_terms_url(request)
+        SubElement(url, "lastmod").text = timestamp_to_iso8601(shop.updated_timestamp)
+        SubElement(url, "changefreq").text = "yearly"
+        SubElement(url, "priority").text = "0.3"
+
+    # Privacy policy (if exists)
+    if shop.privacy_policy_raw:
+        url = SubElement(urlset, "url")
+        SubElement(url, "loc").text = shop.absolute_privacy_policy_url(request)
+        SubElement(url, "lastmod").text = timestamp_to_iso8601(shop.updated_timestamp)
+        SubElement(url, "changefreq").text = "yearly"
+        SubElement(url, "priority").text = "0.3"
+
+    # Public products
+    for product in products:
+        url = SubElement(urlset, "url")
+        SubElement(url, "loc").text = product.absolute_url(request)
+        SubElement(url, "lastmod").text = timestamp_to_iso8601(product.updated_timestamp)
+        SubElement(url, "changefreq").text = "weekly"
+        SubElement(url, "priority").text = "0.8"
+
+    # Public content
+    for item in content:
+        url = SubElement(urlset, "url")
+        SubElement(url, "loc").text = item.absolute_url(request)
+        SubElement(url, "lastmod").text = timestamp_to_iso8601(item.updated_timestamp)
+        SubElement(url, "changefreq").text = "weekly"
+        SubElement(url, "priority").text = "0.7"
+
+    return tostring(urlset, encoding="unicode", method="xml")
+
+
+def build_rss_xml(request, shop, products, content):
+    """Build RSS 2.0 feed for the shop."""
+    rss = Element("rss")
+    rss.set("version", "2.0")
+    rss.set("xmlns:atom", "http://www.w3.org/2005/Atom")
+
+    channel = SubElement(rss, "channel")
+    SubElement(channel, "title").text = shop.name
+    SubElement(channel, "link").text = shop.absolute_url(request)
+    SubElement(channel, "description").text = shop.description or f"Products and content from {shop.name}"
+    SubElement(channel, "language").text = "en-us"
+    SubElement(channel, "lastBuildDate").text = timestamp_to_rfc822(shop.updated_timestamp)
+
+    # Atom self-link for feed validation
+    atom_link = SubElement(channel, "atom:link")
+    atom_link.set("href", f"{request.host_url}/rss.xml")
+    atom_link.set("rel", "self")
+    atom_link.set("type", "application/rss+xml")
+
+    # Combine and sort by updated timestamp
+    all_items = [(p, p.updated_timestamp) for p in products] + [
+        (c, c.updated_timestamp) for c in content
+    ]
+    all_items.sort(key=lambda x: x[1], reverse=True)
+
+    for item_obj, _ in all_items:
+        item = SubElement(channel, "item")
+        SubElement(item, "title").text = item_obj.title
+        SubElement(item, "link").text = item_obj.absolute_url(request)
+        SubElement(item, "guid").text = item_obj.absolute_url(request)
+        SubElement(item, "pubDate").text = timestamp_to_rfc822(item_obj.created_timestamp)
+
+        # Use description_html stripped of tags, or fall back to raw
+        if item_obj.description:
+            SubElement(item, "description").text = item_obj.description[:500]
+
+    return tostring(rss, encoding="unicode", method="xml")
+
+
+def build_atom_xml(request, shop, products, content):
+    """Build Atom feed for the shop."""
+    feed = Element("feed")
+    feed.set("xmlns", "http://www.w3.org/2005/Atom")
+
+    SubElement(feed, "title").text = shop.name
+    SubElement(feed, "id").text = shop.absolute_url(request)
+    SubElement(feed, "updated").text = timestamp_to_iso8601(shop.updated_timestamp)
+
+    # Self link
+    self_link = SubElement(feed, "link")
+    self_link.set("href", f"{request.host_url}/atom.xml")
+    self_link.set("rel", "self")
+    self_link.set("type", "application/atom+xml")
+
+    # Alternate link
+    alt_link = SubElement(feed, "link")
+    alt_link.set("href", shop.absolute_url(request))
+    alt_link.set("rel", "alternate")
+    alt_link.set("type", "text/html")
+
+    if shop.description:
+        SubElement(feed, "subtitle").text = shop.description
+
+    # Combine and sort by updated timestamp
+    all_items = [(p, p.updated_timestamp) for p in products] + [
+        (c, c.updated_timestamp) for c in content
+    ]
+    all_items.sort(key=lambda x: x[1], reverse=True)
+
+    for item_obj, _ in all_items:
+        entry = SubElement(feed, "entry")
+        SubElement(entry, "title").text = item_obj.title
+        SubElement(entry, "id").text = item_obj.absolute_url(request)
+        SubElement(entry, "updated").text = timestamp_to_iso8601(item_obj.updated_timestamp)
+        SubElement(entry, "published").text = timestamp_to_iso8601(item_obj.created_timestamp)
+
+        link = SubElement(entry, "link")
+        link.set("href", item_obj.absolute_url(request))
+        link.set("rel", "alternate")
+        link.set("type", "text/html")
+
+        if item_obj.description:
+            summary = SubElement(entry, "summary")
+            summary.set("type", "text")
+            summary.text = item_obj.description[:500]
+
+    return tostring(feed, encoding="unicode", method="xml")
+
+
+@view_config(route_name="sitemap")
+def sitemap_view(request):
+    """Generate XML sitemap for the shop."""
+    shop = request.shop
+
+    if not shop:
+        response = Response(body="<?xml version='1.0' encoding='UTF-8'?><urlset xmlns='http://www.sitemaps.org/schemas/sitemap/0.9'></urlset>")
+        response.content_type = "application/xml"
+        return response
+
+    products, content = get_public_items(shop)
+    xml = build_sitemap_xml(request, shop, products, content)
+
+    response = Response(body=f"<?xml version='1.0' encoding='UTF-8'?>\n{xml}")
+    response.content_type = "application/xml"
+    return response
+
+
+@view_config(route_name="rss")
+@view_config(route_name="feed_xml")
+@view_config(route_name="feed_rss")
+def rss_view(request):
+    """Generate RSS 2.0 feed for the shop."""
+    shop = request.shop
+
+    if not shop:
+        response = Response(body="<?xml version='1.0' encoding='UTF-8'?><rss version='2.0'><channel></channel></rss>")
+        response.content_type = "application/rss+xml"
+        return response
+
+    products, content = get_public_items(shop)
+    xml = build_rss_xml(request, shop, products, content)
+
+    response = Response(body=f"<?xml version='1.0' encoding='UTF-8'?>\n{xml}")
+    response.content_type = "application/rss+xml"
+    return response
+
+
+@view_config(route_name="atom")
+@view_config(route_name="feed_atom")
+def atom_view(request):
+    """Generate Atom feed for the shop."""
+    shop = request.shop
+
+    if not shop:
+        response = Response(body="<?xml version='1.0' encoding='UTF-8'?><feed xmlns='http://www.w3.org/2005/Atom'></feed>")
+        response.content_type = "application/atom+xml"
+        return response
+
+    products, content = get_public_items(shop)
+    xml = build_atom_xml(request, shop, products, content)
+
+    response = Response(body=f"<?xml version='1.0' encoding='UTF-8'?>\n{xml}")
+    response.content_type = "application/atom+xml"
+    return response
diff --git a/make_post_sell/views/misc.py b/make_post_sell/views/misc.py
index 31fa0ab..49dab06 100644
--- a/make_post_sell/views/misc.py
+++ b/make_post_sell/views/misc.py
@@ -29,10 +29,17 @@ def favicon_view(request):
 
 @view_config(route_name="robots")
 def robots_view(request):
-    """Load and return either default robots.txt or version from .ini"""
-    response = Response(
-        body=request.app.get("robots_dot_txt", DEFAULT_ROBOTS_DOT_TXT).lstrip()
-    )
+    """Load and return robots.txt with sitemap reference for shops."""
+    base_robots = request.app.get("robots_dot_txt", DEFAULT_ROBOTS_DOT_TXT).lstrip()
+
+    # Add sitemap reference for shops
+    if request.shop:
+        sitemap_url = f"{request.host_url}/sitemap.xml"
+        body = f"{base_robots}\nSitemap: {sitemap_url}\n"
+    else:
+        body = base_robots
+
+    response = Response(body=body)
     response.content_type = "text/plain"
     return response
 
diff --git a/make_post_sell/views/shop.py b/make_post_sell/views/shop.py
index 3fb9a1c..11a67cb 100644
--- a/make_post_sell/views/shop.py
+++ b/make_post_sell/views/shop.py
@@ -395,6 +395,10 @@ def shop_settings(request):
         "plausible_domain_name", shop.plausible_domain_name or ""
     ).strip()
 
+    google_site_verification = request.params.get(
+        "google_site_verification", shop.google_site_verification or ""
+    ).strip()
+
     stripe_test_mode = request.app.get("stripe.test_mode", False)
     stripe_public_api_key = request.params.get(
         "stripe_public_api_key", shop.stripe_public_api_key
@@ -529,6 +533,14 @@ def shop_settings(request):
                 msg = ("You set the shop's Plausible Analytics Domain Name.", "success")
                 request.session.flash(msg)
 
+            if google_site_verification != (shop.google_site_verification or ""):
+                shop.google_site_verification = google_site_verification
+                if google_site_verification:
+                    msg = ("You set the shop's Google Site Verification code.", "success")
+                else:
+                    msg = ("You cleared the shop's Google Site Verification code.", "success")
+                request.session.flash(msg)
+
         # Handle ribbon settings form
         if form_section == "ribbon-settings":
             if ribbon_text != (shop.ribbon_text or ""):
@@ -963,6 +975,7 @@ def shop_settings(request):
         "default_theme": shop.default_theme,
         "google_analytics_id": shop.google_analytics_id or "",
         "plausible_domain_name": shop.plausible_domain_name or "",
+        "google_site_verification": shop.google_site_verification or "",
         "stripe_public_api_key": shop.stripe_public_api_key or "",
         "stripe_secret_api_key": shop.stripe_secret_api_key or "",
         "paypal_client_id": shop.paypal_client_id or "",