diff --git a/make_post_sell/views/cart.py b/make_post_sell/views/cart.py
index d5d7dee..d7202f2 100644
--- a/make_post_sell/views/cart.py
+++ b/make_post_sell/views/cart.py
@@ -403,38 +403,42 @@ def cart_checkout(request):
     elif cart.is_empty:
         msg = ("That cart is empty, you cannot checkout.", "error")
 
-    elif cart.physical_products and not cart.handling_option:
-        msg = ("Please select a handling option for your physical items.", "error")
-
-    elif cart.physical_products and not request.user.active_address:
-        msg = ("Please add a shipping address to proceed with checkout.", "info")
-        request.session.flash(msg)
-        return HTTPFound("/u/addresses")
-
-    elif cart.requires_payment and stripe_user_shop is None:
-        msg = ("Please enter your payment information.", "info")
-        request.session.flash(msg)
-        return HTTPFound("/billing")
-
-    elif stripe_user_shop.active_card is None:
-        msg = ("Please make a payment method active.", "info")
-        request.session.flash(msg)
-        return HTTPFound("/billing")
-
     else:
-        # make sure all coupon terms are met before proceeding.
+        # Validate coupons first
         error_messages = cart.validate_attached_coupons()
         if error_messages:
             for error_message in error_messages:
                 request.session.flash((error_message, "error"))
             return HTTPFound(get_referer_or_home(request))
 
-        # check inventory for physical products.
-        inventory_errors = cart.check_inventory(request.shop_location)
-        if inventory_errors:
-            for error_message in inventory_errors:
-                request.session.flash((error_message, "error"))
-            return HTTPFound(get_referer_or_home(request))
+        # Check handling options, inventory, and address for physical products
+        if cart.physical_products:
+            inventory_errors = cart.check_inventory(request.shop_location)
+            if inventory_errors:
+                for error_message in inventory_errors:
+                    request.session.flash((error_message, "error"))
+                return HTTPFound(get_referer_or_home(request))
+
+            if not cart.handling_option:
+                msg = ("Please select a handling option for your physical items.", "error")
+                request.session.flash(msg)
+                return HTTPFound(get_referer_or_home(request))
+
+            if not request.user.active_address:
+                msg = ("Please add a shipping address to proceed with checkout.", "info")
+                request.session.flash(msg)
+                return HTTPFound("/u/addresses")
+
+        # Check for payment information
+        if cart.requires_payment and stripe_user_shop is None:
+            msg = ("Please enter your payment information.", "info")
+            request.session.flash(msg)
+            return HTTPFound("/billing")
+
+        if stripe_user_shop.active_card is None:
+            msg = ("Please make a payment method active.", "info")
+            request.session.flash(msg)
+            return HTTPFound("/billing")
 
         msg = ("Please confirm your order.", "info")
         request.session.flash(msg)