diff --git a/make_post_sell/static/js/player.js b/make_post_sell/static/js/player.js
index e4c12ce..c901308 100644
--- a/make_post_sell/static/js/player.js
+++ b/make_post_sell/static/js/player.js
@@ -8,9 +8,11 @@
 
   // State management
   let focusInterval = null;
+  let autoAdvanceTimer = null;
   const loadTime = Date.now();
   const EXPIRATION_TIME = 900000; // 15 minutes in ms
   const WARNING_TIME = 780000; // 13 minutes (warn 2 min before expiration)
+  const AUTO_ADVANCE_DELAY = 60000; // 60 seconds for images/PDFs
 
   // Get media element
   const media = document.getElementById('media');
@@ -190,6 +192,36 @@
     }
   }
 
+  /**
+   * Start auto-advance timer for images and PDFs
+   */
+  function startAutoAdvance() {
+    // Clear any existing timer
+    stopAutoAdvance();
+
+    // Only auto-advance if there's a next product
+    if (!window.playerData || !window.playerData.nextProductId) {
+      return;
+    }
+
+    // Set timer to advance after delay
+    autoAdvanceTimer = setTimeout(() => {
+      if (window.playerData && window.playerData.nextProductId) {
+        navigate(window.playerData.nextProductId);
+      }
+    }, AUTO_ADVANCE_DELAY);
+  }
+
+  /**
+   * Stop auto-advance timer
+   */
+  function stopAutoAdvance() {
+    if (autoAdvanceTimer) {
+      clearTimeout(autoAdvanceTimer);
+      autoAdvanceTimer = null;
+    }
+  }
+
   /**
    * Resize window to match media aspect ratio
    */
@@ -360,6 +392,17 @@
     // Set up keyboard event listener
     document.addEventListener('keydown', handleKeydown);
 
+    // Cancel auto-advance on scroll (user is reading the PDF)
+    document.addEventListener('wheel', () => {
+      // User is scrolling, they're reading, cancel auto-advance
+      stopAutoAdvance();
+    });
+
+    // Cancel auto-advance on scroll events
+    window.addEventListener('scroll', () => {
+      stopAutoAdvance();
+    });
+
     // Set up fullscreen change listener
     document.addEventListener('fullscreenchange', updateFullscreenButton);
 
@@ -373,10 +416,36 @@
         // Update play/pause button when media state changes
         media.addEventListener('play', updatePlayPauseButton);
         media.addEventListener('pause', updatePlayPauseButton);
+        // Auto-advance when video/audio ends
+        media.addEventListener('ended', () => {
+          if (window.playerData && window.playerData.nextProductId) {
+            navigate(window.playerData.nextProductId);
+          }
+        });
         // Initial update
         updatePlayPauseButton();
       } else if (media.tagName === 'IMG') {
-        media.addEventListener('load', resizeWindowToMedia);
+        media.addEventListener('load', () => {
+          resizeWindowToMedia();
+          // Auto-advance after 60 seconds for images
+          startAutoAdvance();
+        });
+      } else if (media.tagName === 'IFRAME') {
+        // For PDFs
+        resizeWindowToMedia();
+        // Auto-advance after 60 seconds for PDFs
+        startAutoAdvance();
+
+        // Try to detect scrolling in iframe (may not work due to CORS)
+        try {
+          media.contentWindow.addEventListener('scroll', () => {
+            // User scrolled the PDF, cancel auto-advance
+            stopAutoAdvance();
+          });
+        } catch (err) {
+          // CORS blocked, can't detect scroll
+          console.log('Cannot detect PDF scroll due to CORS');
+        }
       }
     }
 
diff --git a/make_post_sell/templates/content.j2 b/make_post_sell/templates/content.j2
index 4379151..f4f11cc 100644
--- a/make_post_sell/templates/content.j2
+++ b/make_post_sell/templates/content.j2
@@ -185,6 +185,13 @@ async function openMediaPlayer(productId) {
       await media.play();
       await media.requestPictureInPicture();
 
+      // Auto-advance when video ends
+      media.addEventListener('ended', async () => {
+        if (currentPlayerData && currentPlayerData.nextProductId) {
+          await loadMedia(media, currentPlayerData.nextProductId);
+        }
+      });
+
       // Set up Media Session API for prev/next controls
       if ('mediaSession' in navigator) {
         navigator.mediaSession.setActionHandler('previoustrack', async () => {
@@ -207,6 +214,13 @@ async function openMediaPlayer(productId) {
     } else if (media.tagName === 'AUDIO') {
       // Audio: keep small floating player on page
       media.play();
+
+      // Auto-advance when audio ends
+      media.addEventListener('ended', async () => {
+        if (currentPlayerData && currentPlayerData.nextProductId) {
+          await loadMedia(media, currentPlayerData.nextProductId);
+        }
+      });
     } else {
       // For non-media (PDFs, images), open in pop-out player window
       document.body.removeChild(media);
diff --git a/make_post_sell/templates/product.j2 b/make_post_sell/templates/product.j2
index b4a430a..a018130 100644
--- a/make_post_sell/templates/product.j2
+++ b/make_post_sell/templates/product.j2
@@ -263,6 +263,13 @@ async function openMediaPlayer(productId) {
       await media.play();
       await media.requestPictureInPicture();
 
+      // Auto-advance when video ends
+      media.addEventListener('ended', async () => {
+        if (currentPlayerData && currentPlayerData.nextProductId) {
+          await loadMedia(media, currentPlayerData.nextProductId);
+        }
+      });
+
       // Set up Media Session API for prev/next controls
       if ('mediaSession' in navigator) {
         navigator.mediaSession.setActionHandler('previoustrack', async () => {
@@ -285,6 +292,13 @@ async function openMediaPlayer(productId) {
     } else if (media.tagName === 'AUDIO') {
       // Audio: keep small floating player on page
       media.play();
+
+      // Auto-advance when audio ends
+      media.addEventListener('ended', async () => {
+        if (currentPlayerData && currentPlayerData.nextProductId) {
+          await loadMedia(media, currentPlayerData.nextProductId);
+        }
+      });
     } else {
       // For non-media (PDFs, images), open in pop-out player window
       document.body.removeChild(media);