diff --git a/README.rst b/README.rst
index eb2aaf7..aacbd63 100644
--- a/README.rst
+++ b/README.rst
@@ -47,7 +47,7 @@ This Makefile-based workflow lets you choose between installing ``make_post_sell
    
          make serve
 
-   Then browse to [http://127.0.0.1:6501/](http://127.0.0.1:6501/) to view the app.
+   Then browse to `http://127.0.0.1:6501/ <http://127.0.0.1:6501/>`_ to view the app.
 
 
 Running Tests