diff --git a/make_post_sell/templates/analytics.j2 b/make_post_sell/templates/analytics.j2
index 781725e..78f65cc 100644
--- a/make_post_sell/templates/analytics.j2
+++ b/make_post_sell/templates/analytics.j2
@@ -6,29 +6,43 @@
 
 {% block content -%}
 
-{% macro line_chart(data, max_value, label, color) %}
+{# y-axis tick label — `as_pct` formats v as a percentage (0..1 → 0%..100%),
+   otherwise show v rounded as integer with `unit` suffix appended. #}
+{% macro y_tick_label(v, unit, as_pct) -%}
+{%- if as_pct -%}{{ (v * 100) | round(0) | int }}%{%- else -%}{{ v | round(0) | int }}{{ unit }}{%- endif -%}
+{%- endmacro %}
+
+{% macro line_chart(data, max_value, label, color, unit="", as_pct=False, axis_label="") %}
 {% if data and max_value > 0 %}
 <div class="analytics-chart-svg">
-  <svg viewBox="0 0 560 160" role="img" aria-label="{{ label }}">
-    {% for pct in [25, 50, 75] %}
-    <line x1="0" y1="{{ 140 - (pct / 100 * 130) }}" x2="556" y2="{{ 140 - (pct / 100 * 130) }}"
-          stroke="var(--border-light, #e9ecef)" stroke-width="1" />
+  <svg viewBox="0 0 610 170" role="img" aria-label="{{ label }}">
+    {# y-axis label (top-left, above the highest tick) #}
+    {% if axis_label %}
+    <text x="50" y="8" text-anchor="start"
+          font-size="9" fill="var(--text-muted, #999)">{{ axis_label }}</text>
+    {% endif %}
+    {# gridlines + y-axis tick labels (0/25/50/75/100% of max) #}
+    {% for pct in [0, 25, 50, 75, 100] %}
+    {% set y_pos = 140 - (pct / 100 * 130) %}
+    <line x1="50" y1="{{ y_pos }}" x2="606" y2="{{ y_pos }}"
+          stroke="{{ 'var(--border-color, #dee2e6)' if pct == 0 else 'var(--border-light, #e9ecef)' }}" stroke-width="1" />
+    <text x="46" y="{{ y_pos }}" text-anchor="end" dominant-baseline="middle"
+          font-size="9" fill="var(--text-muted, #999)">{{ y_tick_label((pct / 100) * max_value, unit, as_pct) }}</text>
     {% endfor %}
-    <line x1="0" y1="140" x2="556" y2="140" stroke="var(--border-color, #dee2e6)" stroke-width="1" />
-    <polygon points="{% for b in data %}{{ loop.index0 * 20 + 8 }},{{ 140 - (b.value / max_value * 130) }} {% endfor %}{{ (data|length - 1) * 20 + 8 }},140 8,140"
+    <polygon points="{% for b in data %}{{ loop.index0 * 20 + 58 }},{{ 140 - (b.value / max_value * 130) }} {% endfor %}{{ (data|length - 1) * 20 + 58 }},140 58,140"
              fill="{{ color }}" opacity="0.15" />
     <polyline
-      points="{% for b in data %}{{ loop.index0 * 20 + 8 }},{{ 140 - (b.value / max_value * 130) }} {% endfor %}"
+      points="{% for b in data %}{{ loop.index0 * 20 + 58 }},{{ 140 - (b.value / max_value * 130) }} {% endfor %}"
       fill="none" stroke="{{ color }}" stroke-width="2" stroke-linejoin="round" stroke-linecap="round" />
     {% for b in data %}
-    <circle cx="{{ loop.index0 * 20 + 8 }}" cy="{{ 140 - (b.value / max_value * 130) }}"
+    <circle cx="{{ loop.index0 * 20 + 58 }}" cy="{{ 140 - (b.value / max_value * 130) }}"
             r="3" fill="{{ color }}">
       <title>{{ b.label }}: {{ b.tooltip }}</title>
     </circle>
     {% endfor %}
     {% for b in data %}
     {% if loop.index0 % 7 == 0 %}
-    <text x="{{ loop.index0 * 20 + 8 }}" y="155" text-anchor="middle"
+    <text x="{{ loop.index0 * 20 + 58 }}" y="155" text-anchor="middle"
           font-size="9" fill="var(--text-muted, #999)">{{ b.label }}</text>
     {% endif %}
     {% endfor %}
@@ -73,17 +87,22 @@
   {% if daily_views and daily_views_max > 0 %}
   <h4>Daily Views (last 28 days)</h4>
   <div class="analytics-chart-svg">
-    <svg viewBox="0 0 560 160" role="img" aria-label="Daily views bar chart">
-      {# Gridlines #}
-      {% for pct in [25, 50, 75] %}
-      <line x1="0" y1="{{ 140 - (pct / 100 * 130) }}" x2="556" y2="{{ 140 - (pct / 100 * 130) }}"
-            stroke="var(--border-light, #e9ecef)" stroke-width="1" />
+    <svg viewBox="0 0 610 170" role="img" aria-label="Daily views bar chart">
+      {# y-axis label #}
+      <text x="50" y="8" text-anchor="start"
+            font-size="9" fill="var(--text-muted, #999)">views</text>
+      {# Gridlines + y-axis tick labels #}
+      {% for pct in [0, 25, 50, 75, 100] %}
+      {% set y_pos = 140 - (pct / 100 * 130) %}
+      <line x1="50" y1="{{ y_pos }}" x2="606" y2="{{ y_pos }}"
+            stroke="{{ 'var(--border-color, #dee2e6)' if pct == 0 else 'var(--border-light, #e9ecef)' }}" stroke-width="1" />
+      <text x="46" y="{{ y_pos }}" text-anchor="end" dominant-baseline="middle"
+            font-size="9" fill="var(--text-muted, #999)">{{ ((pct / 100) * daily_views_max) | round(0) | int }}</text>
       {% endfor %}
-      <line x1="0" y1="140" x2="556" y2="140" stroke="var(--border-color, #dee2e6)" stroke-width="1" />
       {# Bars #}
       {% for b in daily_views %}
       {% set bar_h = (b.count / daily_views_max * 130) if daily_views_max > 0 else 0 %}
-      <rect x="{{ loop.index0 * 20 }}" y="{{ 140 - bar_h }}" width="16" height="{{ bar_h }}"
+      <rect x="{{ loop.index0 * 20 + 50 }}" y="{{ 140 - bar_h }}" width="16" height="{{ bar_h }}"
             rx="2" fill="var(--green-color, #a3c765)">
         <title>{{ b.label }}: {{ b.count }} view{{ 's' if b.count != 1 else '' }}</title>
       </rect>
@@ -91,7 +110,7 @@
       {# Date labels every 7th bar #}
       {% for b in daily_views %}
       {% if loop.index0 % 7 == 0 %}
-      <text x="{{ loop.index0 * 20 + 8 }}" y="155" text-anchor="middle"
+      <text x="{{ loop.index0 * 20 + 58 }}" y="155" text-anchor="middle"
             font-size="9" fill="var(--text-muted, #999)">{{ b.label }}</text>
       {% endif %}
       {% endfor %}
@@ -103,19 +122,19 @@
   {% if daily_session_duration_max > 0 %}
   <h4>Session Duration Trend (last 28 days)</h4>
   <p class="analytics-hint">Average time visitors spend per session.</p>
-  {{ line_chart(daily_session_duration, daily_session_duration_max, "Session duration trend", "var(--blue-color, #98b6fa)") }}
+  {{ line_chart(daily_session_duration, daily_session_duration_max, "Session duration trend", "var(--blue-color, #98b6fa)", unit="s", axis_label="seconds") }}
   {% endif %}
 
   {% if daily_engagement %}
   <h4>Engagement Trend (last 28 days)</h4>
   <p class="analytics-hint">Active interaction time as a fraction of total session time.</p>
-  {{ line_chart(daily_engagement, 1.0, "Engagement trend", "var(--green-color, #a3c765)") }}
+  {{ line_chart(daily_engagement, 1.0, "Engagement trend", "var(--green-color, #a3c765)", as_pct=True, axis_label="%") }}
   {% endif %}
 
   {% if daily_bounce %}
   <h4>Bounce Rate Trend (last 28 days)</h4>
   <p class="analytics-hint">Sessions under 7 seconds visible. Lower is better.</p>
-  {{ line_chart(daily_bounce, 1.0, "Bounce rate trend", "var(--red-color, #bc2131)") }}
+  {{ line_chart(daily_bounce, 1.0, "Bounce rate trend", "var(--red-color, #bc2131)", as_pct=True, axis_label="%") }}
   {% endif %}
 
   {# --- Ring Consumed breakdown --- #}
@@ -429,7 +448,7 @@
   {% if daily_referrers_max > 0 %}
   <h4>External Referrer Trend (last 28 days)</h4>
   <p class="analytics-hint">Daily count of visits from external referrers (excludes direct and internal traffic).</p>
-  {{ line_chart(daily_referrers, daily_referrers_max, "External referrer trend", "var(--orange-color, #e8a838)") }}
+  {{ line_chart(daily_referrers, daily_referrers_max, "External referrer trend", "var(--orange-color, #e8a838)", axis_label="visits") }}
   {% endif %}
 
   {# --- Top Referrer Domains (21d) --- #}