diff --git a/make_post_sell/static/css/common.css b/make_post_sell/static/css/common.css
index 33123d7..84a2c80 100644
--- a/make_post_sell/static/css/common.css
+++ b/make_post_sell/static/css/common.css
@@ -1430,6 +1430,39 @@ a.tag-chip-active:hover {
     background: var(--dark-button-bg-hover, #3a4658);
 }
 
+/* Sort dropdown — shown on tag detail and filtered shop home above
+   the grid. Right-aligned on a single row at desktop, full width on
+   mobile (label above select). Grid only — no flexbox. */
+form.serp-sort-form {
+    display: grid;
+    grid-template-columns: auto auto auto;
+    justify-content: end;
+    align-items: center;
+    gap: var(--space-2, 8px);
+    margin: 0 0 var(--space-3, 12px) 0;
+    padding: 0 var(--space-1, 4px);
+}
+form.serp-sort-form .serp-sort-label {
+    color: var(--text-muted, #666);
+    font-size: var(--type-body-sm-size, 0.875rem);
+}
+form.serp-sort-form select {
+    padding: var(--space-1, 4px) var(--space-2, 8px);
+    border-radius: var(--radius-sm, 4px);
+    border: 1px solid var(--border-color, #dee2e6);
+    background: var(--surface-color, #fff);
+    color: var(--text-color, #222);
+    font-size: var(--type-body-sm-size, 0.875rem);
+}
+@media (max-width: 600px) {
+    /* On narrow screens, label sits above the select instead of
+       crowding the row. Still right-aligned. */
+    form.serp-sort-form {
+        grid-template-columns: 1fr;
+        justify-items: end;
+    }
+}
+
 /* Sectioned-lanes layout — one lane per top tag. Netflix-style
    horizontal row with scroll-snap. */
 section.tag-lane {
diff --git a/make_post_sell/templates/home.j2 b/make_post_sell/templates/home.j2
index fdc34a2..201a2c4 100644
--- a/make_post_sell/templates/home.j2
+++ b/make_post_sell/templates/home.j2
@@ -129,6 +129,22 @@
      when no tag filter is active. #}
   {% set grid_products = filtered_products if filtered_products is defined and filtered_products is not none else products %}
   {% if grid_products %}
+  {% if active_tag and sort_options is defined %}
+  {# Sort dropdown — only shown on filtered views (when a tag is
+     active). Lane home doesn't show this; lanes have a fixed editorial
+     order. Capability-driven: plain GET form works without JS,
+     auto-submits on change with JS. The ?tag= param is preserved. #}
+  <form method="get" action="" class="serp-sort-form">
+    <input type="hidden" name="tag" value="{{ active_tag.slug }}" />
+    <label for="serp-sort" class="serp-sort-label">Sort by</label>
+    <select id="serp-sort" name="sort" onchange="this.form.submit()">
+      {% for key, label in sort_options %}
+      <option value="{{ key }}"{% if key == sort_key %} selected{% endif %}>{{ label }}</option>
+      {% endfor %}
+    </select>
+    <noscript><button type="submit" class="mps-button mps-button-small">Apply</button></noscript>
+  </form>
+  {% endif %}
   <section class="serp{% if request.shop.grid_lanes_enabled %} grid-lanes-enabled{% endif %}" data-tag-grid>
   {% for product in grid_products %}
 
diff --git a/make_post_sell/templates/shop_tag.j2 b/make_post_sell/templates/shop_tag.j2
index 4132228..61195d4 100644
--- a/make_post_sell/templates/shop_tag.j2
+++ b/make_post_sell/templates/shop_tag.j2
@@ -22,6 +22,18 @@
 </nav>
 {% endif %}
 
+{# Sort dropdown — capability-driven: works as a plain GET form
+   without JS, auto-submits on change with JS. #}
+<form method="get" action="" class="serp-sort-form">
+  <label for="serp-sort" class="serp-sort-label">Sort by</label>
+  <select id="serp-sort" name="sort" onchange="this.form.submit()">
+    {% for key, label in sort_options %}
+    <option value="{{ key }}"{% if key == sort_key %} selected{% endif %}>{{ label }}</option>
+    {% endfor %}
+  </select>
+  <noscript><button type="submit" class="mps-button mps-button-small">Apply</button></noscript>
+</form>
+
 <section class="serp{% if request.shop.grid_lanes_enabled %} grid-lanes-enabled{% endif %}" data-tag-grid>
 {% for product in products %}
   {% if product.is_ready %}
diff --git a/make_post_sell/views/shop.py b/make_post_sell/views/shop.py
index 4abec1a..51fc472 100644
--- a/make_post_sell/views/shop.py
+++ b/make_post_sell/views/shop.py
@@ -217,6 +217,86 @@ def get_shop_from_matchdict(request, prefetched_shop=None):
         return get_shop_by_id(request.dbsession, request.matchdict["shop_id"])
 
 
+# MPS-24: sort options surfaced as a <select> dropdown on tag detail
+# pages and any filtered grid view. Keep the keys short — they appear
+# in URL query strings (?sort=newest). Order in this list controls the
+# order in the dropdown UI.
+SORT_OPTIONS = [
+    ("newest",     "Newest first"),
+    ("oldest",     "Oldest first"),
+    ("price_asc",  "Price: low to high"),
+    ("price_desc", "Price: high to low"),
+    ("title",      "Alphabetical (A→Z)"),
+    ("popular",    "Most popular (28d)"),
+]
+SORT_KEYS = {k for k, _ in SORT_OPTIONS}
+DEFAULT_SORT = "newest"
+
+
+def _sort_key_from_request(request):
+    """Read ?sort= from the request, falling back to default if absent
+    or unknown. Lower-cased + stripped to be forgiving."""
+    raw = (request.params.get("sort") or "").strip().lower()
+    return raw if raw in SORT_KEYS else DEFAULT_SORT
+
+
+def _popular_view_counts(dbsession, shop_id, product_ids, days=28):
+    """Return {product_id: view_count} over the last `days`. Used by the
+    'popular' sort option. Filters by visible_ms >= 7000 to match the
+    same 'real view' definition used in analytics, and excludes owner
+    traffic. One query, returns a dict for cheap in-Python sort."""
+    if not product_ids:
+        return {}
+    from sqlalchemy import func, and_, or_
+    from ..models.page_session import PageSession
+    from ..models.meta import now_timestamp
+    cutoff_ms = now_timestamp() - days * 24 * 60 * 60 * 1000
+    rows = (
+        dbsession.query(
+            PageSession.product_id,
+            func.count().label("cnt"),
+        )
+        .filter(
+            PageSession.shop_id == shop_id,
+            PageSession.product_id.in_(product_ids),
+            PageSession.visible_ms >= 7000,
+            PageSession.created_timestamp > cutoff_ms,
+            or_(PageSession.is_owner == None, PageSession.is_owner == False),  # noqa: E711,E712
+        )
+        .group_by(PageSession.product_id)
+        .all()
+    )
+    return {r.product_id: r.cnt for r in rows}
+
+
+def _sort_products(products, sort_key, dbsession=None, shop_id=None):
+    """Sort an in-Python list of Product objects by sort_key. Stable —
+    products without the sort attribute keep their original order
+    relative to each other. Falls back to created_timestamp desc for
+    any unknown key."""
+    if not products:
+        return products
+    if sort_key == "oldest":
+        return sorted(products, key=lambda p: p.created_timestamp or 0)
+    if sort_key == "price_asc":
+        return sorted(products, key=lambda p: p.price_in_cents or 0)
+    if sort_key == "price_desc":
+        return sorted(products, key=lambda p: p.price_in_cents or 0, reverse=True)
+    if sort_key == "title":
+        return sorted(products, key=lambda p: (p.title or "").lower())
+    if sort_key == "popular":
+        if dbsession is None or shop_id is None:
+            return products
+        counts = _popular_view_counts(
+            dbsession, shop_id, [p.id for p in products]
+        )
+        # Sort by view count desc; products with zero views keep their
+        # incoming order at the end via a stable secondary key.
+        return sorted(products, key=lambda p: -counts.get(p.id, 0))
+    # newest (default) and anything unknown
+    return sorted(products, key=lambda p: -(p.created_timestamp or 0))
+
+
 def _build_home_layout_context(request, shop, products):
     """
     MPS-24: derive home-layout context (chips/lanes/featured) for a shop home
@@ -237,11 +317,14 @@ def _build_home_layout_context(request, shop, products):
     else:
         products_list = list(products)
 
+    sort_key = _sort_key_from_request(request)
     ctx = {
         "home_chips": [],
         "home_lanes": [],
         "active_tag": None,
         "filtered_products": products_list,
+        "sort_key": sort_key,
+        "sort_options": SORT_OPTIONS,
     }
     if shop is None:
         return ctx
@@ -271,9 +354,13 @@ def _build_home_layout_context(request, shop, products):
                 .all()
             }
             if products_list is not None:
-                ctx["filtered_products"] = [
+                filtered = [
                     p for p in products_list if p.id in tagged_ids
                 ]
+                ctx["filtered_products"] = _sort_products(
+                    filtered, sort_key,
+                    dbsession=request.dbsession, shop_id=shop.id,
+                )
 
     # Sectioned lanes only when layout == 2 and the shopper hasn't already
     # filtered to one tag (filtering trumps lanes — single grid in that case).
@@ -1974,6 +2061,11 @@ def shop_tag_detail(request):
         .all()
     }
     filtered = [p for p in products if p.id in tagged_ids]
+    sort_key = _sort_key_from_request(request)
+    filtered = _sort_products(
+        filtered, sort_key,
+        dbsession=request.dbsession, shop_id=shop.id,
+    )
     ctx = {
         "products": filtered,
         "active_tag": tag,
@@ -1984,6 +2076,8 @@ def shop_tag_detail(request):
         ),
         "home_lanes": [],
         "filtered_products": filtered,
+        "sort_key": sort_key,
+        "sort_options": SORT_OPTIONS,
     }
     return ctx